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National Foods Limited
Annual Report 1999
CONTENTS
Board of Directors
Chairman's Review
Chief Executive's Report
Notice of Meeting
Auditors' Report to the Members
Balance Sheet
Profit & Loss Account
Statement of Changes in Financial Position (Cash Flow Statement)
Notes to the Accounts
Pattern of Share Holdings
BOARD OF DIRECTORS
MR.A. MAJEED Chairman
MR. WAQAR HASAN Managing Director / Chief Executive
MR. KHAWAR M. BUTT Director
MR. ABRAR HASAN Director
MR. ZAHID MAJEED Director
MR. M. AFZAL-ULLAH SIDDIQUI Director (N.I.T. Nominee)
MR. MOHAMMED SHAFI Director (N.I.T. Nominee)
MR. HABIB A. ISMAlL KHAIRANI Company Secretary
REGISTERED OFFICE 12/CL-6, Claremont Road, Civil Lines, Karachi-75530.
P.O. Box No. 15509
Phones: 5662687, 5670540, 5670585, 5670646, 5670793,
& 5672268 Fax No. 5684870 & 5671225
AUDITORS RIAZ AHMAD, SAQIB, GOHAR & COMPANY,
Chartered Accountants,
5-Nasim Co-operative Housing Society Ltd,
Major Nazir Bhatti Road, Off Shaheed-e-Millat Road, Karachi.
Phones: 4945427-4946112 Fax' 4932629
REGISTRAR NOBLE COMPUTER SERVICES (PVT.) LIMITED
1st Floor, A!-Manzoor Building,
Dr. Ziauddin Ahmad Road, Karachi.
Phones: 2635511-14
BANKERS BANK AL-HABIB LIMITED
Mackinnons Building, I. I. Chundrigar Road, Karachi.
Phones ' 2412986 (10 lines) Fax ' 2419752
S.I.T.E. Branch,
Plot # B/76 S.S. Chambers S.I.T.E., Karachi.
Phones: 2571710-11 (92-21) 2571522
City Garden Town Branch
Lahore City.
CITI BANK NA,
State Life Building No. 1, I. I. Chundrigar Road, Karachi.
Phones: 2412641-50 Fax: 2426773
MUSLIM COMMERCIAL BANK LIMITED,
Clifton Corporate Branch, Kulsom Court, Clifton Karachi.
Phones ' 5872286- 5831835 Fax '5872058
Wahdat Road Branch, Lahore.
Phones: 7235737
HABIB BANK LIMITED
Hub River Road Branch, Karachi.
Phone: 2572197
CHAIRMAN'S REVIEW
The Corporate Management has been working to lead your Company towards the next millennium.
In order to face the challenges, the corporate policies, procedures and systems have been framed,
reduced in writing and approved. These systems have been worked out by Company's Professional
Managers working in the company.
It has been agreed that the company will optimize the present human and financial resources and
consolidate itself for the next two years.
The targets have been set and all the four pillars
of management i.e. Procurement/Inventory, Production,
Marketing & Finance have accepted the goals.
They will be supported by Human Resource department
and Quality Control. I see no reason why the
company will not be able to achieve higher profitability
targets in coming years.
The consolidation period will allow the higher 
management to plan the expansion either as extension
of present products or go entirely in new direction
within the Food Industry.
Also we are in the process of setting up "INTERNAL
AUDIT" as the 5th pillar of organization. This will
ensure an independent feed back at regular interval
on the implementation of corporate policies.
I am sure that your Company can enter the next
millennium as professionally competent and organized
entity thus safeguarding the interests of the Share
Holders in the next millennium.
A. MAJEED
Chairman
CHIEF EXECUTIVE'S ANNUAL REPORT
TO THE SHAREHOLDERS FOR THE YEAR
SUMMARY
The operational results of National Foods Limited are presented before you.
The company finished with a pretax profit of Rs.14,593,422 against a total Gross Sale of Rs.820,795,775.
The sales registered a growth of 27.93% vs. profit growth of -0.38%. The reasons for a somewhat static
profit growth are presented below.
APPROPRIATION
The Board of Directors takes pleasure in
announcing the appropriation as follows:
1998 1999
Rupees Rupees
Profit after taxation 11,443,422 9,504,052
Add: Unappropriated
profit brought forward 27,161,624 23,201,752
--------------------- ---------------------
Profit available for
appropriation 38,605,046 32,705,804
Proposed dividend
@ 14% 5,950,753 --
Reserve for issue of
bonus shares Nil
(1998: 15%) -- 5,544,180
--------------------- ---------------------
Unappropriated profit
carried forward 32,654,293 27,161,624
============ ============
OPERA TIONAL REPORT
As mentioned above the dismal or rather static growth
in profit was seen in last year's performance. On
analyzing the operational accounts, it is clear that all
costs have been reduced, specially fixed costs, which
include Selling & Administrative Costs.
The main reason for decline is a reduction in the
GP rate to 20.34% from 22.48%. If we analyze    
this further, it becomes evident that among the
variable costs the raw material rates compared to Operating Profit
last year have increased, even though the packaging
material rates were contained and a reduction in
terms percentage of sales can be witnessed. 
There were primarily 2 items whose escalation 
has led to the fall in GP rate. These 2 items are
Red Chillies and price of Raw Mangoes used in 
Pickles. The prices for both these items moved
too far too fast and hence despite increasing 
prices of our products in the market 4 times the
rising costs could not be contained.
The rapid excesses of the economy of which the
prime culprit has been the GST and utilities also
further enhanced this escalation. The difference
in prices because of GST now has created a gap
of 80% in the market. This has caused a lot of
our consumers to switch from branded market 
towards the open /loose market. Various revisions 
in the year of the GST rate have also led to
increased pricing for our products.
Also unplanned increases on the utility rates specially
fuel and electricity by the government has led to
various budget revisions on our part.
All these increasing costs could not be contained  
by price increases alone. In order to combat this
burden the company is undergoing a consolidation
phase in which various cost cutting exercises
are being undertaken to increase profitability.
This needs to be done effectively as further
price increase is not sustainable. Emphasis is 
on Operational policies, wastage control and
effective benchmarking.
OUTLOOK
The company has launched various new products
in the market last year. These new products 
include the Chinese range, Jams and Jellies and
earlier Tomato Ketchup. The launch has been 
quite successful and we hope these ranges would
start contributing in volume sales and profitability
for the future.
The Chilli crop is good this year and the prices are down by 50%. The Mango procurement has
also been done on reduced rates and these materials should contribute effectively towards the profit
this year.
The company is also ISO 9001 certified. Since its certification it has also passed 2 subsequent
follow up audits.
As mentioned above the coming years would see a period of consolidation. Expansion shall be limited
and modernization would be the key focus during this period. This should lead to efficient processes
and thus a lower cost per unit in the long run.
AUDITORS
The present Auditors Messrs. Riaz Ahmad, Saqib, Gohar & Company, Charted Accountants, retire,
being eligible for re-appointment, have offered themselves, for re-appointment as auditors for the
year 1999-2000.
YEAR 2000 COMPLIANCE
Computer hardware and software used for Financial, Marketing, Production, Administration and
Procurement applications have been thoroughly test and we have ensured that Y2K problem will
not affect any of these application. The steps taken include upgradation, replacement and modification
of certain hardware and software.
PATTERN OF SHARE HOLDING
The Pattern of Share Holding as referred by Section 236 of Companies Ordinance 1984 is enclosed.
MANAGEMENT
Like always the board emphasizes its gratitude towards the management. Without their hard
work, achievements towards ISO certification would not have been possible.
The entire management is charged and motivated to handle the cost escalation and consolidation
exercise effectively.
We hope to overcome this depressive era and enter the new millennium with a renewed vigor and
self-determination- a better company at all levels ready to face the new challenges of the
millennium.
WAQAR HASAN
Chief Executive
NOTICE OF MEETING
Notice is hereby given that the 28th Annual General Meeting of National Foods Limited will be held at the
Registered Office situated at 12/CL-6, Claremont Road, Civil Lines Karachi, on Tuesday the 21 st December
1999, at 11.00 a.m. to transact the following business:
1. To read and confirm the minutes of the Last Annual General Meeting held on 30th December
1998.
2. To receive, consider and approve the Audited Accounts for the year ended 30th June 1999.
3. To approve payment of Cash Dividend @ 14% (Rs.1.40 per share of Rs.10 each) as recommended
by the Directors.
4. To appoint Auditors for the year 1999-2000 and to fix their remuneration. The present auditors
  Messrs. Riaz Abroad, Saqib, Gohar & Company, Chartered Accountants retire, being eligible, have
  offered themselves for re-appointment as Auditors.
5. To transact any other business with the permission of the Chairman.
By order of the Chairman
Karachi: 15th November, 1999 (HABIB A. ISMAlL KHAIRANI)
Company Secretary
NOTES ·
1. The share transfer books of the Company will remain closed from 20th November, 1999 to
27th November, 1999 (Both days inclusive).
2. All members are entitled to attend and vote at the meeting.
3. A member entitled to attend and vote at the Meeting may appoint a proxy to attend, speak
and vote for him/her. A proxy needs to be a member of the Company.
4. In order to be valid, an instrument of proxy and the Power of Attorney or other authority (if
  any) under which it is signed, or a notarially certified copy of such power of authority, must
  be deposited at the Registered' Office of the Company not less than 48 hours before the
  time of the meeting.
5. Share-holders are requested to notify immediately, any change in their Registered address.
RATIO ANALYSIS
1995 1996 1997 1998 1999
LIQUIDITY RATIOS
Current Ratio 1.07 1.02 1.01 1.04 1.09
Acid Test Ratio 0.39 0.25 0.28 0.26 0.23
Debt / Equity Ratio 3.92% 5.39% 4.61% 7.91% 8.69%
Interest Cover 3.33 2.28 2.28 2.94 2.16
OPERATING RATIO
Return On Shareholder's Equity 18.74% 13.48% 12.77% 12.54% 13.12%
Gross Profit Margin 20.21% 20.15% 20.20% 22.48% 20.34%
Operating Profit 8.59% 6.27% 6.15% 7.65% 5.70%
Net Profit Margin 3.56% 2.31% 2.14% 1.89% 1.78%
TURNOVER RATIOS
Asset Turnover 1.99 2.07 2.31 2.47 2.52
Equity Turnover 5.26 5.83 5.96 6.65 7.39
Debtor's Turnover 11.23 17.75 23.79 27.02 34.13
Receivable Days 32.49 20.56 15.34 13.51 10.69
Inventory Turnover 4.69 3.95 4.16 4.65 4.38
Days Inventory 77.86 92.33 87.82 78.55 83.35
OPERATING EXPENSES
Administrative Expenses 3.63% 3.49% 3.49% 3.38% 2.75%
Selling Expenses 11.15% 11.54% 12.20% 14.37% 13.42%
Financial Expenses 1.85% 2.37% 2.07% 1.60% 1.95%
COST OF SALES
Materials 84.87% 84.80% 84.94% 83.24% 85.01%
Direct Labor 4.65% 4.93% 4.59% 4.61% 4.09%
Overheads 10.48% 10.27% 10.47% 12.15% 10.90%
OPERATING EXPENSES (% OF GP )
Administrative 17.95% 17.33% 17.25% 15.05% 13.52%
Selling 55.14% 57.29% 60.42% 63.95% 66.02%
Financial 9.17% 11.74% 10.27% 7.10% 9.59%
STOCK MARKET RATIOS
Earnings Per Share 3.66 2.61 2.58 2.57 2.69
Dividend Per Share 2.00 2.00 1.25 1.50 1.40
Dividend Cover 1.83 1.30 2.06 1.71 1.92
AUDITORS' REPORT TO THE MEMBERS
We have audited the annexed balance sheet of National Foods Limited as at 30 June, 1999 and the
related profit and loss account and the cash flow statement, together with the notes forming part
thereof, for the year then ended and we state that we have obtained all the information and
explanations which to the best of our knowledge and belief were necessary for the purposes of our
audit and after due verification thereof, we report that:
(a) in our opinion, proper books of account have been kept by the company as required by the
Companies Ordinance, 1984;
(b) in our opinion:
i) the balance sheet and profit and loss account together with the notes thereon have been
  drawn up in conformity with the Companies Ordinance, 1984 and are in agreement with
  the books of account and are further in accordance with accounting policies consistently
  applied;
ii) the expenditure incurred during the year was for the purpose of the company's business;
and
iii) the business conducted, investment made and the expenditure incurred during the year
were in accordance with the objects of the company;
(c) in our opinion and to the best of our information and according to the explanations given
  to us, the balance sheet, profit and loss account and the cash flow statement, together with
  the notes forming part thereof, give the information required by the Companies Ordinance,
  1984 in the manner so required and respectively give a true and fair view of the state of the
  company's affairs as at 30 June 1999 and of the profit for the year then ended; and
(d) In our opinion, no zakat was deductible at source under the Zakat and Ushr Ordinance,
1980.
RIAZ AHMAD, SAQIB, GOHAR & CO.
Karachi: 27th October, 1999. Chartered Accountants
BALANCE SHEET AS ON 30TH JUNE, 1999
NOTE 1999 1998
Rupees Rupees
CAPITAL AND LIABILITIES
Capital and Reserves
Authorised Capital 5,000,000
(1998: 5,000,000) ordinary
shares of Rs.10/- each 50,000,000 50,000,000
============ ============
Issued, subscribed and paid-up capital 3 42,505,380 36,961,200
Capital reserve - share premium 6,102,100 6,102,100
Reserve for Issue of bonus shares -- 5,544,180
Unappropriated profit 32,654,293 27,161,624
------------------ ------------------
81,261,773 75,769,104
LONG TERM LIABILITIES - SECURED
Liabilities against assets subject to finance lease 4 3,582,869 1,145,116
Deferred Tax 4,000,000 4,850,000
------------------ ------------------
7,582,869 5,995,116
CURRENT LIABILITIES
Current portion of long term liabilities against
subject to finance lease 4 1,208,383 2,079,534
Finances utilized under mark-up
arrangements- Secured 5 96,342,005 73,868,439
Creditors, accrued & other liabilities 6 63,632,975 46,139,258
Proposed dividend 5,950,753 --
------------------ ------------------
167,134,116 122,087,231
Contingencies Commitments 7 -- --
------------------ ------------------
255,978,758 203,851,451
============ ============
PROPERTY AND ASSETS
Fixed Capital Expenditure
Fixed assets 8 78,012,026 75,127,793
Capital work-in-progress 9 286,983 --
------------------ ------------------
78,299,009 75,127,793
Long Term Deposits 1,265,981 925,458
Deferred Expenditure 10 -- 900,000
Current Assets
Stock-in-trade 11 139,868,430 94,579,968
Trade debts- unsecured-
Considered good 19,540,444 18,218,515
Advances, deposits, prepayments, and
other receivables 12 15,930,649 13,384,290
Cash and bank balances 13 1,074,245 715,427
------------------ ------------------
176,413,768 126,898,200
------------------ ------------------
255,978,758 203,851,451
============ ============
N.B. The annexed notes form an integral part of these accounts.
Auditors' report annexed.
WAQAR HASAN ZAHID MAJEED
CHIEF EXECUTIVE DIRECTOR
PROFIT AND LOSS ACCOUNT
FOR THE YEAR ENDED 30 JUNE, 1999
NOTE 1999 1998
Rupees Rupees
Sales 14 644,351,806 503,645,413
Less: Cost of sales 15 513,322,658 390,437,503
------------------ -