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MITCHELL'S FRUIT FARMS LIMITED
Annual Reports 2003
CONTENTS
Company information
Vision and Mission Statement
Notice of annual general meeting
Chairman's review
Directors' report
Six years' review
Auditors' report
Balance sheet
Profit and loss account
Cash flow statement
Statement of changes in equity
Notes to the accounts
Pattern of shareholding
VISION AND MISSION STATEMENT
1.     To be a leader in the markets we serve by providing quality products to our consumers
while learning from their feedback to set even higher standards.
2.     To be a company that continuously enhances its superior technological skills to
remain internationally competitive in this day and age of increasing challenges.
3.     To be a company that attracts and retains competent people by creating a culture
that fosters innovation, promotes individual growth and rewards initiative and
performance.
4.     To be a company which optimally combines its people, technology, management
systems, and market opportunities to achieve profitable growth while providing fair
returns to its shareholders.
5.     To be a company that endeavours to set the highest standards in corporate ethics.
6.     To be a company that fulfills its social responsibility.
COMPANY INFORMATION
Board of Directors S.M. Mohsin                 -       Chairman
Mehdi Mohsin              -       Chief Executive
Syed Babar Ali
Sitwat Mohsin
Syed Yawar Ali
Syed Faisal Imam
Umme Kulsum Imam
Anis Wahab Zuberi      -    NIT Nominee
Amir Sattar-alternate to Mr. Mehdi Mohsin
Audit Committee S.M. Mohsin                 -    Chairman
Sitwat Mohsin              -    Member
Syed Faisal Imam        -    Member
Company Secretary/CFO Amir Sattar
Auditors A.F. Ferguson & Company
Chartered Accountants
Legal Advisors Afridi, Shah & Minallah
15/2, F.C.C., Syed Maratib Ali Road, Gulberg IV, Lahore
Phones    :     (042) 5870300-02
Fax          :     (042) 5870303
Bankers ABNAmroBankN.V.
Askari Commercial Bank Limited
Citibank N.A.
Muslim Commercial Bank Limited
Share Registrar Corplink (Private) Limited-
Wings Arcade, 1-K (Commercial) Model Town, Lahore
Phones    :   (042)5839182,5887262
Fax          :   (042)5869037
Registered Office 3-B, LDA Flats,
Mian Muhammad Shafi Road, Lahore
Phones          (042)6307410-13
Fax                 (042) 6307414
E-mail           ho@mitchells.com. pk
Website         www.mitchells.com.pk
Factory & Farms Renala Khurd, District Okara, Pakistan
Phones           (04443) 635907-8, 622908 & 636045
Fax                 (04443)621416
E. Mail           rnk@mitchells.com.pk
Regional Sales Office Block No. 1 -A, Sector G - 7/4,
(North) Street No. 40, Islamabad
Phones           (051) 2201961 - 62 & 2872669
Fax                 (051)2874542
E-mail            rson@mitchells.com.pk
Regional Sales Office Syed House, Canal Berg,
(Central) 13 K.M. Multan Road, Lahore
Phones    :     (042) 5419350, 5423732 & 5425478
E-mail      :     rsoc@mitchells.com. pk
Regional Sales Office Mehran VIP II, Ground Floor,
(South) Plot 18/3 Dr. Dawood Pota Road, Karachi
Phones          (021) 5212112, 5212712 & 5219675
Fax                (021)5673588
E-mail            rsos@mitchells.com. pk
CHAIRMAN'S REVIEW
I have great pleasure in welcoming our shareholders to the 71st Annual General Meeting of the
company and in presenting a review of the year ended 30th September 2003.
Financial results:
Performance for the year is marked by an increase in both profit which increased by 30.99% as
well as sales which grew by 7.49 % over the corresponding figures for the previous year.
In more specific terms profit after tax has risen from Rs. 26,387,292 to Rs. 34,565,345 while sales
revenue increased from Rs. 692,768,745 to Rs. 744,660,437 as compared to last year.
Business perspective:
With the steady growth of the national economy, consumer demand for our products has also
registered an upward trend. Although this has been an encouraging development, growth has
remained modest and confined mainly to the larger urban centres.
It is our hope that with the expected improvement in the geo-political environment & increasing
political stability within the country, investment activity will be re-invigorated and the national economy
will show higher levels of growth. This should, in due course, reflect itself increased consumer
spending & brighter prospects for our industry.
Manufacturing:
Unlike the previous year our new chocolate moulding line remained in operation during the full
winter selling season. As entirely novel packaging had to be developed brief interruptions in the
supply of suitable materials occasioned problems in the smooth operation of the plant. Nonetheless
we were able to achieve a significant rise in the production of moulded chocolate.
Capital expenditure:
We are constantly reviewing the performance of our existing manufacturing plant and wherever
the need arises for renovation or increase in capacity investment decisions are taken after proper
assessment of market prospects and expected financial return. During the current year we plan to
invest in our confectionery plant to achieve greater efficiency & growth in production. Some additional
equipment may also be required to replace existing facilities in our groceries section.
Raw materials:
The costs of primary raw materials - sugar, cocoa powder, cocoa butter, liquid glucose & fruit/
vegetables - present a mixed picture. While sugar has been available throughout the year at a
lower average price than last year other materials listed here have generally been bought at higher
prices. Since Cocoa Powder and Cocoa Butter constitute a large part of the cost of chocolate
confectionery, we have had to absorb these higher costs while holding our selling prices unchanged.
The tomato crop did not live upto its early promise with the result that prices rose towards the
middle of the season; the winter crop is being quoted at rates which have no parallel in the past.
Apples & Mango have been available in sufficient volume while we have harvested a good lemon
cropjn the current citrus season.__
Marketing:
The national market for processed food appears to have expanded in the year under review;
demand for groceries rose marginally whereas stronger sales were recorded for confectionery. At
the same time the prominent presence of a wide variety of processed food items carrying global
brand names is evident in all major markets of the country.
The influx of imported groceries & confectionery is likely to gain momentum in the coming years,
especially after 2004, when WTO rules take effect. Domestic competition in both confectionery &
groceries is also intensifying with a number of new manufacturers entering the field.
NOTICE OF ANNUAL GENERAL MEETING
Notice is hereby given that the 71st Annual General Meeting of Mitchell's Fruit Farms Limited will
be held on January 31,2004 on Saturday at 11:30 a.m. at the Registered Office of the Company at
3-B, LDA Flats, Lawrence Road, Lahore to transact the following business :
ORDINARY BUSINESS
1.      To confirm the minutes of the last meeting.
2.      To receive and adopt the Annual Audited Accounts of the Company for the year ended
September 30, 2003 together with the Directors' and Auditors' reports thereon.
3.      To approve payment of cash dividend @ 30% as recommended by the Directors.
4.      To appoint auditors for the year ending September 30,2004 and to fix their remuneration.
The retiring auditors namely Messrs A.F.Ferguson & Co., Chartered Accountants, are not
eligible for re-appointment due to rotation clause introduced through Corporate Governance
Rules in year 2003. The Company has applied to SECP for the relaxation of their re-
appointment. In case SECP does not allow their re-appointment, M/s Ford Rhodes Sidat
Hyder & Co. have consented to be appointed as auditors for the year ending September 30,
2004
5.      To transact any other business whici i may be placed before the meeting with the permission
of the chair.
NOTES
1.      The share transfer book of the Company will remain closed from January 24, 2004 to
January 31, 2004 (both days inclusive) for entitlement of 30% final cash dividend for
the accounting year ended September 30,2003. Transfers received in order (including
deposit requests under CDS) at our Registrar's office upto 1 : 00 p.m. on January 23,
2004 will be considered in time.
2.      A member eligible to attend and vote at this meeting may appoint another member as his/her
proxy to attend and vote instead of him/her. Proxies in order to be effective must be received
by the Company at the Registered office not later than 48 hours before the time meeting is
scheduled for.
3.       Shareholders are requested to immediately notify the change in their address, if any.
By order of the Board
Amir Sattar