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Philips Electrical Industries of Pakistan Limited
ANNUAL REPORT 1998
Contents
Key Data
Board of Directors
Chairman's Review
Auditors' Report to the members
Balance Sheet
Profit and Loss Account
Cash Flow Statement
Notes to the Accounts
Ten-Year Review
Pattern of Shareholding
Notice of Meeting
Key Data
1998 1997
Rupees in millions
Sales 2,690 2,911
Operating Profit 216 194
Profit before Taxation 105 69
Taxation 35 31
Profit after Taxation 70 38
Dividend - Cash % 40 25
Bonus Issue % - 10
Paid-up Capital 101 91
Shareholders' Equity 361 306
Earning per share 6.9 3.9
Number of Employees 811 972
Board of Directors Javed Iqbal
Rafiq M. Habib
Nizam A. Shah
Razi-ur-Rehman Khan
Muhammad Ali Khoja
M. Kamil Shahbazker
L.J. Mees
Management Team Javed Iqbal
M. Kamil Shahbazker
Jalees A. Siddiqi
Shahid Zaki
Arif Kably
Sohail Swaleh
Bankers ABN Amro Bank
American Express Bank
ANZ Grindlays Bank
Bank of America
Citibank N.A.
Emirates Bank International Ltd.
Habib Bank Limited
Hong Kong & Shanghai Banking Corporation
Muslim Commercial Bank
National Bank of Pakistan
Standard Chartered Bank
Auditors A.F. Ferguson & Co.
Chartered Accountant
Registered Office F-54, S.I.T.E.
Karachi-75730
Chairman's Review
Considering the economic recession prevailing in the country, I
am pleased to report that your Company performed reasonably well in 1998.
During the first half of the year, overall business continued at a steady pace,
owing mainly to effective market strategies, cost controls, pricing man-
agement, alternate sourcing, production efficiencies and rationalization of tariffs
by the Government. However, the same trend could not be maintained in the
second half of the year, as a result of economic and financial turmoil faced by
the country due to joining the nuclear club. Some of the resultants were stop-
page of aid and sanctions by the international community, freezing of
foreign currency accounts, devaluation of the rupee, introduction of two tier
currency system, restriction on imports, rise in bank financial charges,
and higher inflation resulting in increasing costs.
The above factors had negative effect on the business and profitability suf-
fered, as the increase in costs could not be passed on to the market. During the
later part of the year inventories and receivables remained high resulting in
enhanced financing costs. However, Governments effort in introducing
some fundamental reforms are having a positive impact on the economy as a whole.
Sales and Profits
Sales amounted to Rs. 2.690 billion as compared to Rs. 2.532 billion, after
adjustment of demerged turnover of Refrigerator business, in the previous
year. Operating profit increased to Rs. 216 million from Rs. 191 million (on
comparable basis) of last year as a result of actions taken by the Company
in improving the profitability as mentioned earlier.
As lighting is the largest sector of our business, the Company
maintained its traditional position of being the market leader. This
was possible largely on account of improved customer service level,
emphasis on delivering quality in all facets of the business, and improving
and consolidating its market share in a larger section of the population.
In this division, sales amounted to Rs. 1.583 billion compared to Rs 1.581 bil-
lion of previous year. Operating profit improved to Rs. 189 million from last
year's figure of Rs. 184 million mainly due to effective cost controls, improve-
ment in factory efficiencies and concerted marketing efforts.
Consumer Electronics
The market of televisions remained stagnant due to ero-
sion of purchasing power in general. In this sector the Company is fol-
lowing the policy of selected diversification to lessen the dependence on
colour televisions. Since the past few years, emphasis has shifted towards
entertainment market, and Audio and Video products such as VCR/VCP and
portable audio systems have been introduced. Another significant addition
is PC Monitors which were introduced in 1996, and the sales of this product
has shown quantum jumps due to competitive price and excellent quality.
As a result, sales of this division recorded an impressive growth of 22%
amounting to Rs. 812 million against Rs. 663 million of last year. Operating prof-
it amounted Rs. 14 million compared to operating loss of Rs. 8 million of previ-
ous year. The improvement in profitability is mainly attributable to effective
marketing strategies, strict cost controls and rationalization of tariffs by the
Government.
However, imports through irregular channels is a continual threat to this
activity restricting our market share and future growth. Unless judiciously
administered by the Government, it is our apprehension that this may result
as a serious threat to the very survival of the local industry.
Other Activities
This sector covers the activities of Domestic Appliances & Personal
Care (DAP) Professional Systems and After Sales Service.
The DAP activity has shown improvements through a balanced mix of local
and imported activity and diversification in its product range, managed
through effective and innovative marketing and selling skills. This is despite
severe competition from imports through irregular channels including
baggage and Afghan Transit Trade. As stated earlier, this activity also remains
threatened, unless effective measures will be taken to curb such activities.
The activity of Professional Systems caters to the market of
high tech products/equipment and is primarily project based. The
Company, as a policy, focuses on major projects only. This activity is mainly
dependent on development funds/grants, and due to economic
crunch during the later part of the year, overall performance suffered. The
Division continues to offer total solutions to customers, and service of their
sophisticated equipment through a "one window" operation. During the
year under review, lighting of 3 inter-changes on the Lahore-Islamabad
motorway was completed and work on installation of weigh bridges on the
same motorway is in hand.
To provide excellent "After Sales Service", the Company is maintaining a
network of centers in all major cities and towns of the country. After Sales
Service is undoubtedly a paramount customers need and a potential area
for growth.
The Company and the Shareholders
Profit after tax stands at Rs. 70 million compared to Rs. 38 million of
last year, and earning per share (EPS) amounts to Rs. 6.90 (1997 Rs. 3.90)
The Board of Directors propose for your approval, payment of final dividend
of 25% in addition to interim dividend of 15% already paid, thus making a total
dividend of 40% for the year under review. The Board also recommends
transfer Rs. 29 million to General Reserve.
Profit and proposed appropriations for
the year are as follows:-
Rs. in '000'
Profit Before
Providing for taxation 104,888
Provision for taxation:-
Current-for the year 29,804
       -for prior year 36
Deferred 5,388 35,228
---------- ----------
Profit after tax 69,660
Add: Unappropriated profit
brought forward 1,018
Profit available ----------
for appropriation 70,678
Appropriations recommended:-
General Reserve 29,000
Interim Dividend
declared 15% 15,093
Proposed Final
Dividend 25% 25,154 69,247
Unappropriated profit ---------- ----------
carried forward 1,431
==========
Human Resources
Our belief that people are our Company's most valuable
resource was further strengthened this year following the aftermath
of the nuclear explosion. Inspite of widespread economic turbulence, the
Company managed to achieve its desired results, which was only made
possible through strong determination of our employees to achieve the year's
targets.
The Board acknowledges with thanks dedication of its workforce and their
understanding of the management's sincere and serious efforts in making
improvements and introducing changes which have far reaching consequences.
Realising its responsibility towards the workforce, the management has, as a
policy, continuously endeavoured to induct and develop a pool of talented
employees equipped to hold future management positions and face the
challenges of a highly competitive market in the next millennium. However, due
to re-engineering and right-sizing, changes in processes, and higher level
of automation, 163 employees left the service under a voluntary separation
scheme offered by the Company during the year.
Quality
Keeping pace with the demands of growing quality conscious market, your
Company has consistently attempted to provide superior quality products
and services to its customers. To ensure international quality standards
in all its operations the "Philips Quality Programme" was launched in the early
nineties. We take pride in mentioning that all our factories including Light,
Consumer Electronics and Domestic Appliances and Personal Care (DAP)
are ISO certified. We are now aiming for ISO 14001 certification and the
much-coveted Philips Quality Award (PQA 90).
Information Technology
The Company has embarked upon an ambitious programme for making its IT
needs most modern and to enable the organisation in achieving its business
goals with speed, team work and best demonstrated practices.
An advanced software, J.D. Edwards, is being installed by the company under a
phased programme which is fully Y2K compliant and will cater to our ever
increasing IT needs. Other softwares which are notY2K compliant, will be
phased out by the Company before the end of 1999. In order to make e-mail
system efficient, fast and online with other Philips offices worldwide, work
on the Philips Global Network project is also currently in hand.
Social Responsibility
Your Company has continued to uphold its tradition of working towards
the welfare of humanity by supporting endeavours of institutions like the
Layton Rahmatullah Benevolent Trust, Child Aid Association, and Indus Valley
School of Art and Architecture.
Besides this, our environmental policy lays special emphasis on minimising the
impact of our activities on the environment.
Directors
The term of office of the present seven directors is due to expire on May 9th,
1999 as such, election of Directors will be held at the forthcoming annual gen-
eral meeting.
During the year, Mr. S. Naseem Ahmad Chairman and Chief Executive of the
Company retired from the service of the Company on reaching the age of
superannuation. The Board wishes to place on record its appreciation for his
valuable services.
Auditors
The present auditors A.F Fergusons & Co. retire at the conclusion of the
annual general meeting. The Company has received a notice from the majority
shareholder, Royal Philips Electronics, The Netherlands of its intention to
propose M/s. Taseer Hadi Khalid & Co. the representatives of KPMG in
Pakistan, for appointment as the auditors of the Company for the year
1999, as KPMG are responsible for the audit of the group companies of the
parent organization worldwide.
We would like to place on record our appreciation of the services rendered
by the retiring auditors M/s. A.F. Ferguson & Co. over a long
period of our association.
Pattern of Shareholding
A statement of the pattern of share-holding as at December 31, 1998 is
shown on page 50 of this report. Royal Philips Electronics, The Netherlands
continues to hold 60% of the Company's share.
Future Outlook
In all business areas, the Company intends to follow the policy of steady
growth and diversification. Considering the strength of the organisation and its
infrastructure, coupled with good quality products, the Company will, in
future, strive to improve on the profit trends shown during 1998.
The above expectations are based on the assumptions that appropriate mea-
sures and policies are adopted by the Government to create an environment
conducive for growth of business activity in the country. Amongst these mea-
sures are adequate protection to local industry while lowering tariffs, control
of parallel trade/imports via grey channels and improvement in basic eco-
nomic fundamentals.
On behalf of the Board of Directors
Javed Iqbal
Chairman & Managing Director.
March 25, 1999
Auditors' Report to the members
We have audited the annexed balance sheet of Philips Electrical Industries of Pakistan
Limited as at December 3 I, 1998 and the related profit and loss account and cash flow
statement, together with the notes forming part thereof, for the year then ended and
we state that we have obtained all the information and explanations which to the best
of our knowledge and belief were necessary for the purposes of our audit and, after
due verification thereof, we report that:
a) in our opinion, proper books of account have been kept by the Company as
required by the Companies Ordinance, 1984;
b) in our opinion:
i. the balance sheet and profit and loss account together with the notes thereon
have been drawn up in conformity with the Companies Ordinance, 1984 and are
in agreement with the books of account and' are further in accordance with
accounting policies consistently applied;
ii. the expenditure incurred during the year was for the purpose of the Company's
business; and
iii. the business conducted, investments made and the expenditure incurred during
the year were in accordance with the objects of the Company;
c) in our opinion and to the best of our information and according to the explanations
given to us, the balance sheet, profit and loss account and cash flow statement,
together with the notes forming part thereof, give the information required by the
Companies Ordinance, 1984 in the manner so required and respectively give a true
and fair view of the state of the Company's affairs as at December 3 I, 1998 and of
the profit and cash flows for the year then ended;
d) in our opinion, Zakat deductible at source under the Zakat and Ushr Ordinance,
1980 was deducted by the Company and deposited in the Central Zakat Fund
established under section 7 of that Ordinance; and
e) without qualifying our opinion we draw attention to note 17 to the accounts which
explains the reasons for deferment of the employees voluntary separation schemes
cost.
A.F. Ferguson & Co.
Karachi: March 25,1999 Chartered Accountants
Balance Sheet as at December 31, 1998
Note 1998 1997
(Rupees in thousands)
SHARE CAPITAL AND RESERVES
Authorized capital
16,000,000 ordinary shares of Rs. 10 each 160,000 160,000
========== ==========
Issued, subscribed and paid-up capital 3 100,617 91,470
Reserves 4 233,469 213,616
Unappropriated profit 1,431 1,018
---------- ----------
234,900 214,634
---------- ----------
335,517 306,104
SURPLUS ON REVALUATION OF FIXED ASSETS 5 65,935 65,935
REDEEMABLE CAPITAL 6 73,000 -
DEFERRED LIABILITIES
Provision for staff retirement benefits 14,985 20,482
CURRENT LIABILITIES AND PROVISIONS
Short-term finances under mark-up
arrangements 7 805,476 278,325
Short-term loans 8 - 174,730
Current maturity of redeemable capital 6 24,000 102,799
Creditors, accrued and other liabilities 9 309,073 330,327
Provision for turnaround expenses 10 48,600 27,000
Proposed dividend 25,154 22,867
---------- ----------
1,212,303 936,048
CONTINGENCIES AND COMMITMENTS 11
---------- ----------
1,701,740 1,328,569
========== ==========
Note 1998 1997
(Rupees in thousands)
TANGIBLE FIXED ASSETS
Operating assets 12 159,081 142,317
Capital work-in -progress 13 3,395 3,090
---------- ----------
162,476 145,407
LONG-TERM INVESTMENTS 14 9,680 9,680
LONG-TERM LOANS AND ADVANCES 15 15,222 13,937
LONG-TERM DEPOSITS 6,051 7,003
DEFERRED TAXATION 16 9,499 14,887
DEFERRED COSTS 17 37,218 -
CURRENT ASSETS
Stores and spares 18 25,899 25,664
Stock-in-trade 19 592,554 556,995
Trade debts 20 331,157 253,081
Deposits and short-term prepayments 21 120,573 45,874
Other receivables 22 108,739 109,794
Taxation 159,953 79,982
Cash and bank balances 23 122,719 66,265
---------- ----------
1,461,594 1,137,655
---------- ----------
1,701,740 1,328,569
========== ==========
The annexed notes form an integral part of these accounts.
Javed Iqbal M. Kamil Shahbazker
Chief Executive Director
Profit and Loss Account for the year ended December 31, 1998
Note 1998 1997
(Rupees in thousands)
Net sales 24 2,689,871 2,910,668
Cost of sales 25 1,991,245 2,261,924
---------- ----------
Gross profit 698,626 648,744
Selling and administrative expenses 26 483,065 455,115
---------- ----------
Operating profit 215,561 193,629
Other income 27 8,352 5,660
---------- ----------
223,913 199,289
Financial charges 28 1,060,801 118,021
Other charges 29 12,945