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Honda Atlas Cars (Pakistan) Ltd
Annual Report 1998
CONTENTS
Company Information
Notice of Meeting
Chairman's Review
Chronicle of Events
Directors' Report
Auditors' Report to the Members
Balance Sheet
Profit and Loss Account
Cash Flow Statement
Notes to the Accounts
Pattern of Shareholding
COMPANY INFORMATION
THE BOARD OF DIRECTORS Mr. Yusuf H. Shirazi
(Chairman)
Mr. Satoshi Okamoto
(Chief Executive)
Mr. Aamir H. Shirazi
Mr. Hiromi Mizutani
Mr. Jawaid Iqbal Ahmed
Mr. Kanji Kashiwagi
Mr. Tatsunari Tanaka
COMPANY SECRETARY Hafiz Muhammad Hanif
AUDITORS A.F. Ferguson & Co.,
Chartered Accountants
LEGAL ADVISORS Cornelius, Lane & Mufti
Sattar & Sattar
BANKERS ABN Amro Bank
ANZ Grindlays Bank
Askari Commercial Bank Ltd.
Citibank N.A.
Deutsche Bank
Muslim Commercial Bank Ltd.
The Bank of Tokyo-Mitsubishi Ltd.
REGISTERED OFFICE 1-McLeod Road, Lahore.
Ph: (042) 7225015-17
Fax: (042) 7233518
FACTORY 43 Km, Multan Road,
Manga Mandi, Lahore.
Ph: (042) 5750011-17
Fax: (042) 5750020, 5765071
E-mail: honda@brain.net.pk
NOTICE OF MEETING
Notice is hereby given that 6th Annual General Meeting of shareholders of Honda Atlas Cars
{Pakistan} Limited will be held on Tuesday, December 08, 1998 at 2:30 p.m. at 1-Mcleod Road,
Lahore to transact the following business:
1. To confirm the minutes of the last Annual General Meeting held on December 15, 1997.
2. To receive, approve and adopt the audited accounts for the year ended June 30, 1998 together
with the Directors' and Auditors' reports thereon.
3. To approve cash dividend @ 10% (i.e. Re 1/- for every ordinary share of Rs. 10/-) for the
financial year ended June 30, 1998 as recommended by the Directors.
4. To appoint Auditors for the year ended June 30, 1999 and fix their remuneration. M/s A.F.
Ferguson & Co., Chartered Accountants, the present auditors of the company, retire and
being eligible, offer themselves for re-appointment.
5. To transact any other business with permission of the Chair.
By order of the Board
November 16, 1998 (Hafiz Muhammad Hanif)
Lahore Vice President & Company Secretary
Notes:
1. The share transfer books of the company will remain close from November 27, 1998 to
December 08, 1998 (both days inclusive).
2. A member entitled to attend and vote at the Annual General Meeting is entitled to appoint
another member as a proxy and vote on his/her behalf. Proxies in order to be effective must
be received at the Registered Office of the Company not less than 48 hours before the time of
the meeting.
3. The shareholders are requested to notify the company immediately of the change in their
address, if any.
CHAIRMAN'S REVIEW
It gives me great pleasure to present to you
the Sixth Annual Report and review of the
performance of the company for the year
ended June 30, 1998.
The Economy
The year under review was full of challenges
on both the domestic and international fronts.
On the domestic front, the country faced
constitutional issues of extraordinary nature
which affected the flow of normal economic
activity. On the international front, foreign
investment was affected - partly due to the
internal situation and mainly due to the
economic crises affecting Latin American,
Russian and the South East Asian countries'
economies resulting into the shying away of
investment from the international capital
markets.
On the other hand, Pakistan's economic
performance over the last few years has been
marked by a deceleration in economic activity,
deterioration in budgetary and current account
deficits and inflation. In order to reinvigorate
economic growth the Government took some
measures. It introduced economic reforms
based on both supply and demand side
economics. To improve revenue collection,
general sales tax regime was relaunched at
the retail level which partially increased the
'Tax Net'. The effect of these policy measures
will however take some time to yield the
desired results.
Towards the year end, Pakistan opted for
nuclear detonation on 28th May 1998 following
India's nuclear tests on 11th May 1998. It let
to economic sanctions by the developed
countries. The international loan giving
agencies put their shutters down.
Consequently, foreign currency accounts were
frozen, rupee was devalued by 4.4% making
it 14.1% for the full fiscal year and a two-tier
foreign exchange regime was introduced.
Despite the worsening situation, the economic
indicators for the year were quite satisfactory,
The GDP grew by 5.4% as against 1.3% last
year, agricultural sector grew by 5.9% and the
manufacturing sector by 7.0%. The large-scale
manufacturing sector registered a growth of
6.2%. The transport and communication sector
recorded a growth of 8.8%. Fixed investment
increased by 65% and national savings
increased to 15% of GNP from the 11.3% of
last year.
The Automobile Industry 1997-98
During the first half of the year the activity in
the car industry was relatively low. The major
reasons were imposition of CVT @ 6.25%, both
for tax and non-tax payers, 8.7% rupee
devaluation and rate of import duty @ 40% on
CKD announced in the last budget. The
Government came out with an Auto Package
early in the second half, to support the Car
Industry. The new cars were exempted from
levy of CVT, the import duty was reduced from
40% to 35%, tariff protection on CBU vis-a-vis
local cars and ban on import of reconditioned
cars were announced. In addition long term
measures to promote vending industry and
concessions of import of high technology were
also announced. The car makers in response
reduced the prices which helped the industry
to increase volume. The production during
the second half of the year rose to 16,754 units,
10% more than 15,253 units produced in the
last corresponding period. The total units of
cars produced during the year stood at 4,070
against 3,944 of the last year. This helped and
increased volume and eventually the company
profits. I record appreciation of the
Government for such welcome measures.
Company Performance
Sales during the year under review rose to
Rs. 2.763 billion compared to Rs. 2.556 billion
of previous year, up about 8%. Unit-wise sale
increased to 4,339 cars compared to 3,747 cars
last year, up 16%. Cost down measures were
effectively exercised. The administrative &
selling expenses were Rs. 75.972 million
against Rs. 111.798 million, down by 32.05%
from the last year. The financial expenses were
also reduced to Ks. 74.924 million from
Rs. 108.546 million of last year, down by
30.970/0. Other income went up to Rs. 10.890
million from Rs. 4.425 million of last year, up
146%. The profit after tax improved to Rs.
158.179 million compared to Rs. 48.065 million
of the previous year which was a combined
result of internal efficiencies, cost reduction,
better cash and inventory management and
improved quality, quality being first in Honda
as the customer's satisfaction.
Your company contributed a sum of
Rs. 828.966 million to the Government revenue
in the form of Sales tax, Income tax, Customs
duties and other charges which forms 30% of
sales. Since its inception it has paid Rs. 3,431
million as revenue to Government exchequer.
59% of total employees pay taxes on income
and wealth.
Deletion
Your company continued to follow the
Industry Specific Deletion Program set by the
Government. It has achieved the proposed
localization target of 38% until June 98 which
saved about Rs. 150 million in the financial
year. Last year this saving was Rs. 92.930
million. Since inception the total savings is
about Rs 400 million. The company has
developed 54 vendors who are supplying
more than 673 locally manufactured parts of
'Honda Civic' and 'Honda City' Cars. Last year
the company was getting 625 local parts from
47 vendors. To help achieve the deletion
targets set by the Government, the company
has assisted the local vendors in quality
assurance and to enter into joint ventures and
technical assistance with vendors in Japan.
Now these vendors need Government's
encouragement, such as, duty free import of
raw materials to boost indeginization with
competitive advantage in cost. Your company
aims at a higher percentage of deletion than
set by the Government from time to time.
Plastic Parts Paint Shop
During the year under review, the company
by utilizing the local facilities developed and
commissioned a new shop for painting of
plastic parts like bumper, front grill, wheel trim,
license garnish, door mirrors etc, which until
now were being painted in the main paint
ship. Addition of this shop has further
improved the finishing quality of plastic parts.
Year 2000 Problem
Your company has taken measures against
"Millenium Bug". Certain software systems
have been changed and are in Test Run phase.
Other major applications have been planned
to be changed by September 1999.
Human Resource
Your company believes in development of
human resource. It lays emphasis on training
programs and enriching NHC - KAIZEN
activities. In the year 1997-98, out of total 344
Associates, 109 associates received in-house
training and 13 associates from various cadres
received training for a total of 50 weeks from
Japan, Thailand and Philippine. An eight-
member team participated in the 7th NHC Asia-
Oceania Convention held in India, 6-10 Oct.
1997 and a four members team attended the
NHC convention in Japan, 22-28 Oct. 1997.
The associates of your company enjoy their
work and career in an ideally peaceful
atmosphere, denoting respect for human
beings and equal treatment and opportunities
for every member for advancement.
The company relies on the 3S's, i.e., small,
smart and speedy company, and the 3E's, i.e.,
economy, efficiency and effectiveness to meet
the challenges of the future. Our hallmark
continues to be our reliance on human
resource development through education and
training.
Community Care
It has been our practice to share prosperity
with the community where your factory is
located through getting supplies for the daily
needs, employing local people and investing
in education for their children etc. During the
year, a primary school in Manga Mandi village
was completely renovated and adequately
equipped.
Promoting auto engineering sector
Engineering industry and particularly the auto
engineering historically has been developed
through protection world wide. It is continuing
even now all over the world. The more recent
development is the world emphasis on
regionalism, nationalism and protectionism.
America has joined NAFTA. The role of the
ECC has been expanded through setting up
the European Union, which aims at regional
development through regional protection -
localization and import restrictions:
Localization is Honda Policy too. In UK, the
automobile must have 85% of value addition
in order to be entitled for marketing at
concessional incentives, otherwise it suffers
from import restrictions. In USA with all its
pronounced free economy, an automobile unit
was heavily penalized for not localizing as
agreed. The cheaper Yen bothers the world
over and specially the USA. Further, Auto
Engineering is exempt from WTO operations.
Pakistan's emphasis on self-reliance in this
respect is thus well within the world practices.
Pakistan also must develop its industry in an
appropriate manner.
It is with localization now more than ever
before that costs are reduced. The localization
thus must be encouraged, discouraging roll
backs, use of imported components through
commercial imports including smuggled and
those imported through Afghan Transit Trade.
Government emphasis on linking foreign
exchange savings with deletion is thus a step
in the right direction.
The vending industry which comprises over
400 units is operating at only 300/0 of its
capacity. This industry must work on full
capacity. No more CBU import of any
automotive vehicle of whatsoever nature may
be allowed for whatsoever scheme of things.
Their inconsistency in this respect has led quite
a few units to close to say the least, some
units have directly been closed for some years
and foreign investments withdrawn due to
withdrawal of protection as originally allowed.
Protection level recently lowered in case of
such units thus be restored in line with the
world trends including USA, UK, Malaysia and
India. Long term funding is scarce. The
Government must provide long term funds
for development of the industry and 30%
margin requirements for LCs and dual
exchange system must be done away with in
case of import of materials and components
for the industry in order to reduce costs and
increase volumes, among others, encouraging
economy of scale leading to self-reliance.
New sanctions of any new entrants must be
in accordance with the Government policy of
deletion that has been already decided - i.e.,
new entrants to start from the deletion already
achieved. No roll back be allowed.
Honda's 50th anniversary celebrations
Honda Motor Co. Ltd Japan celebrated its 50th
anniversary in October 98. President and CEO
of your company, Mr. S. Okamoto, Mr. Aamir
H. Shirazi, Director, Mr. Hafiz M. Hanif, Vice
President with other members joined the
celebrations. Mr. Aamir H. Shirazi, on behalf
of Pakistan, congratulated Honda Motor
Company. He expressed appreciation for
Honda's achievements and contributions in
development of unique Honda technology. He
thanked Honda for a unique distinction of
3 Joint Ventures between Atlas Group and
Honda Motor Company in Cars, Motorcycles
and Power Products.
Mr. Nobuhiko Kawamoto, President & CEO
of Honda Motor Co. Ltd. who joined the
inaugural ceremony of your car plant, retired
after 8 successful years with great honors. Mr.
Hiroyuki Yoshino has succeeded him. In his
first message he announced the guidelines for
the next 50 years: "Creation of pleasure by
focusing on the value of leading at all times;
Enhance the pleasure by promoting
localization of our business in all corners of
the world; and seek solutions to society's
problems that will allow such pleasure to be
enjoyed by the future generations and to
further positive social developments".
I thank Mr. Kawamoto for his great
achievements as the President of Honda. I
welcome Mr. Yoshino- I wish, under his
leadership, a new era of great success globally.
Personnel
Mr. Kanji Kashiwagi, the first President and
Chief Executive Officer of your company
returned to Japan in May 1998 after leading
your company for over five years. I appreciate
the contribution made by him in setting-up
the plant in record time and building a
foundation for future growth of the company.
Mr. Kashiwagi has been promoted as the
General Manager and posted in the South
Asian Division, including Pakistan. It augurs
well for us.
I welcome his successor, Mr. Satoshi Okamoto,
who has worked since September '96 as
Director Marketing of your company.
Mr. Okamoto, brings with him 20 years varied
experience of working in Japan and overseas
including America. He has a record of
successes. I wish him all the success in his
new position.
(Great are those who do things, impossible)
Acknowledgement
I thank Honda Motor Company for their
assistance in the growth of the company. I
also thank the Government, the members of
the Board of Directors, bankers, shareholders,
the Chief Executive Officer and his team and
all associates, vendors, dealers, and customers
for their help, support and assistance.
Yusuf H. Shirazi
CHRONICLE OF EVENTS
Aug 05 1992 Joint venture agreement signed with Honda
Nov 04 1992 Incorporation of Honda Atlas Cars (Pak) Ltd.
Feb 10 1993 Certificate of Commencement of Business
Apr 17 1993 Ground breaking ceremony
July 1993 Rupee devalued by 7%
Mar 31 1994 Completion of civil work and installation of Plant & equipment
Apr 01 1994 Technical Assistance Agreement signed with HMC
May 05 1994 First car rolling out ceremony held
July 13 1994 Mr. N. Kawamoto, President Honda Motor Co., Japan, visited
July 13 1994 Inauguration by President of Pakistan
July 16 1994 Commercial Production Started
Oct 10 1994 Public issue of shares
June 22 1995 New warehousing facility added
July 20 1995 5,000th car rolling out ceremony held
Oct 29 1995 Rupee devalued by 7%
Jan 10-11-1996 New Civic '96 launched at Karachi & Lahore
Aug 11 1996 10,000th car rolling out ceremony held
Sep 10 1996 Rupee devaluation of 3.65%
Oct 22 1996 Rupee devalued by 8.5%
Dec 30 1996 10% cash dividend declared at 4th AGM of shareholders
Jan 22-23 1997 Launching of Honda City at Karachi & Lahore
Mar 28 1997 Sales Tax reduced from 18% to 12.5%
Oct 15 1997 Devaluation of Rupee by 8.71%
Dec 15 1997 5% bonus shares approved at 5th AGM
June 26 1998 Devaluation of Rupee by 4.4%
DIRECTORS' REPORT
The directors have pleasure in presenting the annual report of the company together with the
audited accounts and the Auditors' Report thereon for the year ended June 30, 1998.
Financial results are as follows:
Year to June Year to June
30, 1998 30, 1997
Rupees Rupees
Profit before tax for the year 158,179,106 19,902,044
Taxation - (28,162,957)
---------- ----------
Profit after tax 158,179,106 48,065,001
Un-appropriated profit brought forward 646,734 581,733
---------- ----------
Profit available for appropriation 158,825,840 48,646,734