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TOYOTA
INDUS MOTOR COMPANY LTD.
ANNUAL REPORT 1997
Contents
Toyota's Guiding Principles
Company Information
Directors' Report
Chairman's Review
Auditors' Report
Balance Sheet 
Profit and Loss Account
Statement of Changes in Financial Position
Notes to the Accounts
Pattern of Shareholding
Notice of Meeting
Guiding Principles
1. Honor the language and spirit of the law of
every nation and undertake open and fair
corporate activities to be a good corporate
citizen of the world
2. Respect the culture and customs of every
nation and contribute to economic and social
development through corporate activities in
the communities
3. Dedicate ourselves to providing clean and
safe products and to enhancing the quality of
life everywhere through all our activities
4. Create and develop advanced technologies
and provide outstanding products and
services that fulfill the needs of customers
worldwide
5. Foster a corporate culture that enhances
individual creativity and teamwork value,
while honoring mutual trust and respect
between labor and management
6. Pursue growth in harmony with the global
community through innovative management
7. Work with business partners in research and
creation to achieve stable, long-term growth
and mutual benefits, while keeping ourselves
open to new partnerships
Board of Directors
Chairman Mr. Ali S. Habib
Vice Chairman Mr. Yutaka Arae
Chief Executive Officer Mr. Farhad Zulficar
Directors Mr. Mohamedali R. Habib
Mr, Hideaki Otaka
Mr. Azhar Wali Mohammad
Mr. Masaru Kato
Company Secretary Mr. Shahid M. Khan
Bankers
American Express
ANZ Grindlays Bank plc
Askari Commercial Bank
Bank of America
Bank of Tokyo-Mitsubishi, Ltd.
Credit Agricole Indosuez
Deutsche Bank
Emirates Bank International Ltd.
Faysal Bank Ltd.
Habib Bank AG Zurich
Hong Kong & Shanghai Banking Corporation
Metropolitan Bank
Muslim Commercial Bank Ltd.
National Bank of Pakistan
Standard Chartered Bank
Societe Generale
Auditors
M/s. Ford, Rhodes, Robson, Morrow
Chartered Accountants
1st Floor, Finlay House,
I.I. Chundrigar Road, Karachi.
Legal Advisors
A. K. Brohi & Co.
Mansoor Ahmed Khan & Co.
Mahmood & Co.
Registered Office
14, Bangalore Town Housing Society,
Main Shahrah-e-Faisal, Karachi.
Registrar
M/s. Noble Computer Services (Pvt) Ltd.
1st Floor, AI-Manzoor Building,
Dr. Ziauddin Ahmed Road, Karachi.
Regional Offices
Lahore
8/1 Abid Majeed Road, Lahore Cantt.
Islamabad
2A, Ataturk Avenue West, G-6/4, Islamabad.
Factory Site
Plot No. NWZ/1/P-1,
Port Qasim Industrial Estate,
Bin Qasim, Karachi.
Five Years at a Glance
1997 1996 1995 1994 1993
(Rupees in thousands)
Toyota Vehicles
Sales (Units)                   8,100 8,125 6,802 9,440 11,034
Turnover 4,534,425 4,136,100 3,869,607 4,722,194 4,307,280
Profit before taxation 226,286 221,024 85,513 149,702 167,059
Taxation 76,082 33,789 33,792 28,157 82,581
Profit after taxation 150,204 187,235 51,721 121,545 84,478
No. of employees 598 546 509 553 496
Earning per share 1.91 2.38 0.66 1.55 1.07
(in Rupees)
The Directors of Indus Motor Company Limited take pleasure in presenting this Report, together with
the Accounts of the Company for the year ended June 30, 1997 and recommend the following
appropriations:
1997 1996
(Rupees in thousands)
Operating Results
Profit before tax 226,286 221,024
---------- ----------
Taxation - Current 51,082 33,789
- Deferred 25,000 -
---------- ----------
76,082 33,789
---------- ----------
Profit After Taxation 150,204 187,235
Unappropriated Profit brought forward 403 68
---------- ----------
150,607 187,303
Appropriations
Dividend - proposed @ 15% 117,900 117,900
Transfer to revenue reserve 32,000 69,000
---------- ----------
Unappropriated Profit Carried Forward 707 403
========== ==========
Auditors
The Auditors, Messrs. Ford, Rhodes, Robson, Morrow, retire at the conclusion of the 8th Annual General
Meeting and, being eligible, offer themselves for re-appointment.
Chairman's Review
The directors of the Company endorse the contents of the Chairman's Review dealing with the Company
activities which is included in the Annual Report and forms an integral part of the Directors' Report.
Earning Per Share (EPS)
The Earning Per Share is Rs. 1.91.
Pattern of Shareholding
The Pattern of Shareholding of the Company as at June 30, 1997 is given on Page 31.
As Salaam O Alaikum, Shareholders,
It is with great pleasure that I welcome you to the
8th Annual General Meeting of the Company and
present to you the report on the performance of
the Company for the year ended June 30, 1997.
Political upheaval and an uncertain economic
environment were the mainstay of the year under
review which saw fresh elections and two mini
budgets that were announced in October '96 and
March '97 respectively. The continuous
devaluation of the Pak Rupee exacerbated the
situation, resulting in an increase in input costs
during the year.
A reduction in sales during November '96 - March
'97, resulted in an increase in stocks and
financial expenses, while the administrative and
selling expenses incurred remained the same as
that of the previous year.
The Company's operations for the year resulted
in a Gross Profit of Rs. 436.605 million and a Net
Profit after taxes of Rs. 150.204 million after
providing for taxation of Rs. 76.082 million. Sales
revenue increased to Rs. 4.5 billion from Rs. 4.1
billion. Utilization of capacity improved due to
increased sales of Toyota Hilux Pick-ups and
Toyota Corolla Diesel 2000cc. Net Sales
Revenue rose by 9.63% over the previous year,
though Gross Profit and Profit before tax margins
decreased from 9.68% to 9.63% and from 5.34%
to 4.99% respectively.
The Directors are pleased to recommend a Cash
Dividend of 15% for the year to the shareholders,
apportioning a part of the profit to reserves for
future capital commitments.
Operations for the Year 1996-97
An extremely competitive market environment
was created due to an increase in manufacturers
and also by the introduction of new models.
However, the Company was able to maintain
steady sales growth by concerted efforts that
included aggressive sales promotion and the
expansion of the Toyota product range.
The Government announced a reduction in Sales
Tax from 18% to 12.5% in March '97 and taking
advantage of this development, the Company
reduced selling prices substantially and
increased sales during the last quarter of the
Financial Year.
In September 1996, the Sixth Dealer Conference
was held in Istanbul, Turkey. In November 1996
the Rural Product Displays campaign was
initiated which aimed to increase sales in the
rural and semi-rural areas. December 1996 saw
another landmark with the production of 20,000
Toyota vehicles. Also two new variants of Toyota
Corolla, the Corolla XEG and 2.0DG, were
successfully launched. With the introduction of
these in the market, the locally produced Toyota
product range has increased to six Toyota
Corolla models and two Toyota Hilux models.
Marketing Operations
The marketing operations of the Company have
focused on its "Customer First" philosophy.
Customer Relations Sections at our dealerships
have re-energized our after-sales service
facilities. In addition we have continuous
feedback from the Voice of Customer (voc)
service and have introduced the concept of a
Customer Assistance Centre (CAC) which is a
24-hour hotline available at UAN #111-Toyota.
These new facilities are innovations designed
specially to cater to the "Customer First"
philosophy, analysing complaints and responding
with speed and efficiency. A free check-up
campaign was also conducted on a nation-wide
basis through the dealership network. The total
number of vehicles serviced through Toyota
Dealerships throughout the country during this
period exceeded 100,000 units. Also at the
dealerships the ready availability of genuine
Toyota spare parts sold at competitive rates,
have won the confidence of customers. In
recognition of these efforts at enhancing after-
sales service, Toyota Motor Corporation
presented the Company its Gold Performance
Award for Service and Parts Activities.
The sales operations of parts from the Central
Parts Depot have continued to expand, and the
reduction of duty on spare parts announced in
March 1997 will encourage sales of parts thereby
improving profitability of the Company.
There has been an increase in the market share
of the Corolla and Hilux largely because of the 
high resale value of locally produced Toyota 
vehicles. This development has been 
encouraged by the Company's strategy of
limiting major model changes which will take
place after some years. This policy will also 
ensure high resale value and low maintenance
costs. The current Corolla model is
technologically superior and highly popular.
Improvements and expansion of the product
range are in the pipeline and will be implemented
in the future in order to maintain market share.
Production & Quality Assurance
The introduction of the two new variants has
brought in substantial growth in the production
volume and has improved capacity utilization.
Kaizen and its philosophy of continuous 
improvement has helped to minimize waste and
production cost and improved working efficiency
in all spheres of production. In January '97 the
Bumper Painting Line operations commenced,
and in June '97 the Engine Assembly Plant
started production.
In order to maintain Toyota quality standards, the
Quality Assurance Department exercised strict
quality checks both within the plant and at
production facilities of the vendors. During the
period under review, six vendors were selected
for special quality audits. In addition, seminars
were conducted to apprise the vendors of quality
standards, and to enable them to expand in-
house Kaizen activity at their facilities so as to
ensure further improvements in quality. In April
1997, the 4th IMC Kaizen Convention was held
during which management and team members
participated fully in production and quality control
measures that are being implemented at the
Plant.
Adherence to stringent Toyota quality standards
has enabled the Company to export Corolla GL
models to Sri Lanka on a trial basis. This was a
seeding activity directed to accruing goodwill and 
confidence for future exports. Enhanced capacity
utilization and increased localization of parts are
vital to achieving exports in the future which is
one of the definite goals of the Company.
Indigenization Program
The Engineering Development Board has revised
the deletion program from a 'company specific' to
an 'industry and components specific' system.
This more efficient system has accelerated the
program of localization. The Company's Product
Development Department has met deletion
targets for the period under review. However,
because of low volumes and an addition of higher
technology components, efforts will need to be
intensified to achieve future targets.
To maintain consistent quality checks and to
assist vendors in product development, a state-
of-the-art Quadrant Measuring Machine has
been installed which will ensure Toyota
standards are maintained for locally
manufactured parts.
The Pakistan Automotive Manufacturing
Association has set up an Automotive Testing
and Training Centre in which the Company is
actively participating to further support Vendor
Development Programs.
Human Resources & Training
The Human Resources Department is committed
to development and training. During the period
under review, the number of employees
undergoing training doubled as compared to the
previous year. The training programs for dealers
and vendors, who are an integral part of the
Toyota family, were intensified, and during the
year 19 courses were conducted. Members of
the Technical Division were also trained
overseas at Toyota plants.
Government Policies
In 1996-97, Government policies in respect of the
auto industry have remained largely consistent.
During the period two mini budgets were
announced. The first, in October '96, increased
input costs due to the imposition of service
charges and the devaluation of the rupee. The
second mini budget in March '97 announced by
the Government, reduced sales tax from 18% to
12.5% and abolished the 2% pre-shipment
inspection charges. However, duty on CKD
remains high affecting production costs, and CVT
continues to hamper the smooth working of the
industry.
The CVT rate, though partially rationalized, was
still not sufficiently favourable to stimulate
increased sales, Current estimates indicate that
27% of the price of cars relates to Government
Revenues. The Government has also imposed a
Wealth Tax on passenger cars of 1600cc and
above and made it mandatory for car owners to
file Tax Returns. Non-tax payers reluctant to
become a part of the tax net hesitate therefore to
purchase new vehicles.
Future Outlook
The Government has taken major steps for the
revival of economic activities and success of
these policies is expected to increase the
demand for vehicles in the country. The
completion of the Lahore/Islamabad Motorway,
expansion of the road network and reduction in
the rail links will all contribute significantly to an
expansion in the automobile market in the future.
Political stability in Afghanistan will increase
demand for commercial vehicles in the northern
areas. Concerning the Central Asian Republics,
with Karachi being their nearest port, the opening
of trade routes in these countries will lead to an
inevitable growth in the transport sector.
The expansion of capacity and the distribution of
volumes of different models and makes within the
industry is adversely affecting the implementation
of the indigenization program which is influenced
by economies of scale. It is vital therefore, that
the Government announce a long-term policy
and discourage the creation of additional
capacity especially in those vehicle segments
where competition already exists within the
country.
The import tax on CKD as well as CVT on diesel
vehicles remains high and needs further
rationalization. The Company will continue its
efforts to resolve these issues with the
Engineering Development Board and the
Government.
The present product range of seven Toyota
Corollas (including Toyota Corolla 2.0D-Limited
which was launched on 5 October 1997) will be
-expanded in the future. New variants suitable for
commercial use will also be introduced in Hilux
vehicles. The strengthening of after-sales service
and improvement in dealer facilities and an
expanded product range is expected to increase
production and sales.
We have maintained the high quality of our
products and our management and workers have
worked with resolute dedication. Our dealers and
vendors have also continued to contribute
positively by providing efficient after-sales
service and producing high quality components.
During the year our Vice Chairman, Mr. Y.
Matsumiya, who had been with us from 1990 to
1996, returned to Japan. We take this opportunity
to gratefully acknowledge his valuable
contribution to the Company. We welcome our
new Vice Chairman, Mr. Y. Arae, who was
associated with the Company during its formation
and production startup and is fully cognizant with
the unique market conditions and environment
here in Pakistan.
We are thankful to the Ministries of Commerce
and Industries and the Engineering Development
Board for their sustained support. We are grateful
to our shareholders, staff, dealers and vendors
for their dedication and commitment to our
common goal. We particularly appreciate our
customers and thank them for their loyalty and
support of Toyota vehicles.
We pray to Allah for his guidance and success.
AUDITORS' REPORT TO THE MEMBERS
We have audited the annexed balance sheet of
INDUS MOTOR COMPANY LIMITED as at June
30, 1997 and the related profit and loss account
and statement of changes in financial position,
together with the notes forming part thereof, for
the year then ended, and we state that we have
obtained all the information and explanations
which to the best of our knowledge and belief
were necessary for the purpose of our audit and,
after due verification thereof, we report that:
(a) in our opinion, proper books of account have
been kept by the Company as required by
the Companies Ordinance, 1984;
(b) in our opinion:
i) the balance sheet and profit and loss
account together with the notes thereon
have been drawn up in conformity with
the Companies Ordinance, 1984 and
are in agreement with the books of
account and are further in accordance
with accounting policies consistently
applied;
ii) the expenditure incurred during the year
was for the purpose of the Company's
business; and
iii) the business conducted, investments
made and the expenditure incurred
during the year were in accordance with
the objects of the Company;
(c) in our opinion and to the best of our
information and according to the
explanations given to us, the balance sheet
and the profit and loss account and
statement of changes in financial position,
together with the notes forming part thereof,
give the information required by the
Companies Ordinance, 1984, in the manner
so required and respectively give a true and
fair view of the state of the Company's
affairs as at June 30, 1997 and of the profit and
the changes in financial position for the year then
ended; and
(d) in our opinion Zakat deductible at source
under the Zakat and Ushr Ordinance, 1980
was deducted by the Company and
deposited in the Central Zakat Fund
established under Section 7 of that
Ordinance.