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BATA PAKISTAN LIMITED
ANNUAL REPORT 1997
CONTENTS
Board of Directors
Notice of Meeting
Company's Financial Highlights
Distribution of Revenue - 1997
Operational Statistics
Chairman's Review
Directors' Report to the Members
Auditors' Report to the Members
Balance Sheet
Profit and Loss Account
Cash Flow Statement
Net Changes in Operating Assets and Liabilities
Notes to the Accounts
Statement Under Section 237
Pattern of Shareholding
Consolidated Financial Information
Consolidated Balance Sheet
Consolidated Profit & Loss Account
ANNUAL REPORT I. T. I. (PVT) LTD.
Board of Directors
Directors' Report to the Members
Auditors' Report to the Members
Balance Sheet
Profit and Loss Account
Cash Flow statement
Net Changes in Operating Assets and Liabilities
Notes to the Accounts
BOARD OF DIRECTORS
1. MR. M. OLDROYD Chairman
2. MR. D. BARTON Managing Director
3. MR. A. KELLY Director
4. MR. J.P. LEE Director
5. MR. KHALID M. HAS SAN Director
6. SYED MOHAMMAD MOHSIN Director
7. MALIK MANZOOR HAYAT NOON Director
8. MR. RAZI-UR-RAHMAN KHAN Director
9. MR. S. SIBTEY ALI Director
Company Secretary Auditors
Salahuddin Niazi Gardezi & Company
Chartered Accountants
65, Shahrah-e-Quaid-e-Azam, Lahore.
Registered Office & Factory Bankers
Batapur, G. T. Road Habib Bank Limited
P.O. Batapur, Lahore Citibank N. A.
Bank of America
National Bank of Pakistan
ANZ Grindlays Bank
American Express Bank Limited
Emirates Bank International
NOTICE OF MEETING
NOTICE IS HEREBY GIVEN that the 46th Annual General Meeting of Bata Pakistan Limited
will be held at the Registered Office of the Company at Batapur, District Lahore on 05th
May, 1998 at 10.00 a.m. to transact the following business.
1. To confirm the minutes of 45th Annual General Meeting held on 9th April, 1997.
2. To receive, consider, and adopt the Directors' Report, Audited Accounts of the Company
and Auditors' Reports thereon, for the year ended 31st December, 1997.
3. To declare dividend as recommended by the Directors.
4. To appoint Auditors and fix their remuneration.
NOTES:
1. A member entitled to attend and vote at the meeting may appoint any person as his
proxy to attend the meeting and vote instead of him. The proxy shall have the right to
attend, speak and vote in place of the member appointing him at the meeting. A
proxy need not be a member of the Company. Proxy form must be deposited at the
Company's Registered Office not less than 48 hours before the time for holding the
meeting.
2. The shareholders are requested to promptly notify the Company of any change in
their addresses.
3. The Share Transfer Books of the Company will remain closed from 28th April to 05th
May, 1998 (both days inclusive). The transfer received in order at the Registered Office
of the Company upto 27th April, 1998 will be entitled for payment of the dividend.
COMPANY'S FINANCIAL HIGHLIGHTS
YEAR ENDED   (RUPEES IN THOUSAND)  % INCREASE/
DECEMBER 31, 1997 1996 (DECREASE)
NET SALES 1,849,328 2,001,702 (8)
RESULT
PROFIT BEFORE TAX 12,970 49,721 (74)
PROFIT AFTER TAX 686 29,434 (98)
NET RETURN ON TURNOVER % 0.04 1.47 -
CURRENT ASSETS 882,367 810,095 9
CURRENT LIABILITIES 678,492 605,668 12
CURRENT RATIO
ASSETS: LIABILITIES 1.3:1 1.3:1 -
DISTRIBUTABLE RESERVES 328,856 352,923 (7)
SHAREHOLDERS EQUITY 404,939 429,006 (6)
NUMBER OF SHARES 7,560 7,560 -
EARNING PER SHARE
OF RS. 10 EACH 0.09 3.89 (98)
DISTRIBUTION OF REVENUE 1997
Rs. '000s  %
REVENUE PAID TO THE GOVERNMENT 340,547 15.91
COST OF SALES EXCLUDING WAGES
AND GOVERNMENT TAXES 1,081,421 50.52
SALARIES, WAGES, BENEFITS AND
WELFARE EXPENSES 382,554 17.87
OVERHEADS 335,224 15.66
TRANSFER TO APPROPRIATION ACCOUNT 686.00 0.04
GROSS SALES 2,140,432 100.00
CHAIRMAN'S REVIEW
On behalf of the Board of Directors, it gives me great
pleasure to welcome you to the Company's 46th Annual
General Meeting and present the Company's Annual
Report and financial statements for the year ended 31st
December, 1997.
During 1997, the performance of your Company was
adversely impacted by the unfavourable business
environment created by political events which greatly
affected consumer buying patterns and was directly
reflected in reduced business in our Retail and
Wholesale business.
Despite the difficult operational environment, we were
able to remain profitable by exercising strict internal
controls, economizing in all areas of our activities and
concentrating our efforts on improving our shoeline
with more innovative and attractive footwear. The
Company's total sales were Rs.1,849 Million as
compared with Rs.2,002 Million in 1996.
For the year 1997, the profit before tax amounted to
Rs.12.97 Million as against the previous year's profit
of Rs.49.72 Million. After making provision for current
and deferred taxation of Rs. 12.28 Million, the net profit
was Rs.0.69 Million. By adding Rs.1.92 Million of
unappropriated profit brought forward from last year,
Rs.2.61 Million were available for appropriation. The
gross amount of appropriation available as at 31st
December, 1997 is required to cover not only the
dividend as now proposed by the Directors of Rs.7.56
Million but also an amount of Rs.17.19 Million
representing the diminution of the value of the
Company's investment in its wholly owned subsidiary
ITI. These two outflows (Rs.7.56 Million + Rs.17.19
Million = Rs.24.75 Million) are proposed to be covered
by the appropriation ofrs.2.61 Million already referred
to plus a transfer of Rs.24.0 Million from General
Reserve.
Due to the transfer of the aforementioned amount from
the General Reserve, equity has declined from
Rs.429.01 Million to Rs.404.94 Million and the return
on the equity has decreased from 6.86% in 1996 to
0.17%. The Company's shares of Rs.10.- each were
quoted at Rs.48.- on the 31st December, 1997.
Your Company in 1997 contributed over Rs.340.05
Million to the National Exchequer in the form of
corporate tax, custom duty, sales tax, excise duty and
other taxes.
Your Company continues to monitor and control its
internal costs vigorously to optimise profitability from
operations. Nevertheless, the Company is not immune
to the inflationary pressures prevailing in the country
and the costs of the goods and services we receive have
increased.
The devaluation of the Pak Rupee during the year, by
10% against the U.S. Dollar, increased the cost of our
imports especially rubber, PVC, dyes and chemicals.
Higher productivity and better management will be
needed to counteract these increases, particularly since
margins continue to be under intense pressure due to
the declining purchasing power of the majority of the
people.
The depressed trading conditions persisted throughout
most of the year. As compared with 1996, the retail
business in 1997 was lower by 10% in pairs and 8% in
turnover. There was a decline in the Wholesale
commission's sales which fell by 12% in pairs and 16% in
turnover as compared with the achievements of the
previous year.
The decline in the domestic sales can be attributed to
the economic and political uncertainty which prevailed
in the country coupled with a disturbed law and order
situation, forced closure of sales outlets for 510 shop
days on account of various reasons during the year
under review.
Another reason for the shortfall in our Wholesale
business was the reduction of stock levels by the
wholesale trade generally, due to political conditions
during the year, and the Company's campaign to reduce
receivables from customers. As a result, the Company
was successful in its efforts and the overdue amount
receivable from customers, which was Rs. 103.59 Million
in the month of July, 1997, was brought down to
Rs.61.47 Million at the close of the year.
On the other hand, throughout 1997, good progress was
made in the Company's export business. Although
export sales normally generate low margins, they are
required to ensure greater capacity utilization. Efforts
were made to develop a shoeline in harmony with the
latest trends in different markets. As a result of the
successful implementation of this strategy, the
Company received substantial orders and increased its
exports-by 147% over the previous year. The export
turnover of Rs.125.19 Million in 1997 is another
landmark in the history of the Company.
After the success of Bata Bazar stores at Township and
Batapur, Lahore the Company opened another mega
store at Bahawalpur. A sum of Rs.1.3 Million was
spent on its renovation. I am pleased to report that
this concept of sophisticated presentation of mass
merchandise in the mega stores, with an exciting and
comfortable shopping environment and a self-service
selling system, has proved successful. A very positive
customer response to these stores has been sustained
and indeed is increasing.
To increase the Company's participation in the
domestic market, your Company continues to seek new
avenues for expansion. During the year, 4 new retail
stores were opened while 1 non-progressive store was
closed. Similarly, 6 agencies were opened and 12 non-
progressive agencies closed. At the end of the year, the
Company had 217 retail stores, 128 agencies and 21
wholesale depots.
Your Company continued to make concerted efforts to
consolidate its market position in regard to marketing
of the existing international brands licensed to the
Company such as POWER for sports shoes - BUBBLE
GUMMERS for children - NORTH STAR for casual
teenagers and SANDAK for PVC summer casuals.
The leading marketers have recognized that 
sponsorship is a major weapon to be deployed in
creating and sustaining brand awareness and positive
brand associations. Sports remain the leading vehicle
for sponsorship around the world - largely as a result
of the media coverage surrounding sports of all types.
The promotional programme of the Company was
strongly pursued to project the international brands
and our corporate image in the minds of the general
public. Our enthusiastic sponsorship of sports activities
continued unabated during the year.
In the year under review the 'Power' Division, besides
organizing the 'Power Master Open Golf' Tournament
also sponsored the 'Power Cup Natural Grass Court
Tennis' tournament in which the Punjab Chief
Minister's Advisor Mr. Akhtar Rasool, was the Guest-
of-Honour and presented prizes to the winners.
During the year under review the Company spent
Rs.40.02 Million on advertising and sales promotional
activities.
Your Company continues to benefit from its association
with many other footwear manufacturing and
distributing companies of the worldwide Bata Shoe
Organization and in particular from the valuable
technical, commercial and other assistance and services
from Bata Limited of Toronto, Canada.
We kept our designers abreast of new ideas and
developments by putting to good use the constant flow
of fashion-trend reports from Bata Limited, Canada,
and by monitoring developments in design, fashion and
materials from the international media and through
visits to international fairs and exhibitions. The most
rewarding of these visits was to the Bata Shoe
Organization's Shoecon in Padova, Italy held in May,
1997 to disseminate effectively the latest information
on new trends in all aspects of footwear design and
development. The Shoecon in Padova, Italy was
attended by a team of four from Bata Pakistan Limited,
led by the Managing Director.
BSO 2000 Manufacturing Team, reviewed various
operations of the Company. To improve the Company's
competitiveness, many areas were identified by them
and programmes initiated to bring about reduction in
the costs which are necessary to enable the Company
to succeed in an even more competitive market.
An investment of Rs.6.80 Million was made in new
machinery and equipment. It was done only in
essential areas. The new machinery enabled us to
considerably enhance the quality and appearance of
our products thereby generating continued customer
confidence. A sum of Rs.15.36 Million was spent on
maintaining and uplifting sales outlets. In addition,
capital expenditure of Rs.4.35 Million was incurred
on the renovation of retail outlets. 17 stores were
renovated and 7 uplifted to create a better shopping
environment and to improve our service to customers.
Manufacturers continued to fight for their share in a
market of reduced purchasing power. The resulting
keen competition made it impossible to pass on higher
production costs to consumers.
The total production of shoes during the year from the
factories at Batapur and Maraka was 13.64 Million
pairs in 1997 as against 12.75 Million pairs in 1996.
To complement our domestic collection, 0.151 Million
pairs of fashionable footwear were imported from Far
Eastern countries. Due to reduced domestic sales,
purchases of contracted footwear were curtailed from
1.67 Million pairs in 1996 to 1.42 Million pairs in 1997.
Despite the restraints which we had to place on
expenditure, we continued the training of personnel
generally in accordance with the priority needs of
marketing, technology and other vital areas of the
Company's activities. In 1997,411 employees benefited
from in-Company courses, 24 attended overseas
training courses and 14 participated in locally
organized courses such as those arranged by the
Pakistan Institute of Management and other
specialized agencies.
At the beginning of the year, we employed 3606 persons
in all departments of the Company. To reduce
overheads, a Voluntary-Retirement Scheme was
introduced by the Company. Many employees opted
for early retirement. They were paid a total ofRs.31.7
Million as retiring benefits. At the close of the year,
we had 3387 employees.
A referendum was held on 19th December, 1997, to elect
a Collective Bargaining Agent for the following two
years. Bata Mazdoor League was elected as a C.B.A.
in place of Pakistan Bata Employees Union. Relations
between the employees and the management remained
cordial, which is important for efficient and productive
working conditions. I expect that the management and
the C.B.A. will maintain the existing satisfactory
relationship for the benefit of all concerned.
During December, 1997, Mr. T. J. Bata, together with
Mrs. Bata, visited Pakistan. He reviewed various
operations of the factories and shops and discussed
with the management the future plans of the Company.
He also presented 25-year Long Service Awards to 80
employees of the Company and gave an Achievement
Award to M/s Shahid Brothers, Multan in recognition
of his excellent performance by achieving business of
over Rs.37 Million which was the highest ever achieved
by any Registered Dealer. He also paid courtesy calls
on the Prime Minister of Pakistan and the Governor
of Punjab.
Mr. S. Sibtey Ali, a nominee of the Investment
Corporation of Pakistan was appointed a member of
the Board of Directors. His appointment filled the
vacancy created by the resignation of Mr. Asadullah
Khawaja.
The present Government has introduced a number of
economic reforms to boost the economy. The rate of
tariff was reduced on many items to encourage the
revival of weak businesses but so far this does not
appear to have produced the desired results. The
domestic market continues to be in a deep recession.
It is an uphill task to operate successfully in the
prevalent difficult trading conditions. The challenges
ahead are enormous, but I am confident that by
working together we will be able to overcome these
challenges.
In conclusion, on behalf of the Board of Directors, we
would like to express appreciation and thanks to our
employees, customers, dealers, distributors, suppliers
and union representatives for the contribution they
each made and the assistance they each provided
during the year 1997 and finally to you, our
shareholders, for your continued interest in and
-support for the well-being of the Company.
DIRECTORS' REPORT TO THE MEMBERS
1. Your Directors have pleasure in submitting their Report and Statement of Accounts for the year ended
December 31, 1997.
2. The Chairman's Review on page 7 to 9 deals with the year's activities and the Directors of the Company
endorse the contents of the Statement.
3. The financial results of the company are as under:
Rs.'000s
Profit before taxation 12,970
Less:-Provision for taxation ----------
Current 14,686
Prior years (1,461)
Deferred (941)
----------
12,284
----------
Profit after tax 686
to this must be added Unappropriated profit brought forward from last year 1,923
----------
Making available for appropriation 2,609
Out of which the Directors recommend the
following appropriation:-
Transfer from General Reserve (24,000)
Provision for diminution in the value of investment 17,193
Proposed final dividend @ 10% (1996 @ 10%) 7,560
----------
753
----------
Leaving an unappropriated profit to be carried forward to next year 1,856
==========
4. The pattern of shareholding is provided on page 33
5. Earning per share of Rs.10 each is Rs 0.09.
6. The consolidated financial information as required by SSAP-2 is provided on page 34 to 37
7. Messrs Gardezi and Company retire and being eligible, offer themselves for reappointment as
Auditors of the Company.
AUDITORS' REPORT TO THE MEMBERS