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CPC Rafhan Limited
Formerly Rafhan Maize Products Co. Ltd.
(Annual Report 1996)
CONTENTS
Company Information 3
Notice of Annual General Meeting 5
Directors' Report 6
Chief Executive and Managing Director's Review 7
Financial Highlights 11
Auditors' Report to the Members 13
Balance Sheet 14
Profit and Loss Account 16
Statement of Changes in Financial Position 17
Notes to the Accounts 19
Pattern of Shareholding 34
Form of Proxy
COMPANY INFORMATION
Chairman F.J. Kocun
Chief Executive &
Managing Director Rashid Ali
Directors D. Bevilacqua
Sh. Gulzar Hussain
Mian Nisar Ahmed Mannoo
E. A. Nomani
Mian Mohammad Adil Mannoo
Mian Zulfikar Mannoo
S. Q. A. Zaidi
Secretary S. Yousuf Hashmi
Bankers ANZ Grindlays Bank
American Express Bank
Bank of America NT & SA
Citibank, N. A.
Faysal. Bank Ltd.
Habib Bank Ltd.
Muslim Commercial Bank Ltd.
National Bank of Pakistan
Standard Chartered Bank
Auditors Ford, Rhodes, Robson, Morrow
Chartered Accountants,
Lahore - Karachi
Legal Advisors Surridge & Beecheno,
Karachi- Lahore
Registered Office Finlay House, 1st Floor,
I. I. Chundrigar Road,
Karachi.
Head Office and  Rakh Canal East Road,
Shares Department Faisalabad
Rafhan Consumer Pakland House,
Products Division 200-Ferozepur Road,
Lahore
NOTICE OF ANNUAL GENERAL MEETING
Notice is hereby given that the 98th General Meeting (Ordinary Annual) of the shareholders of
CPC Rafhan Ltd (formerly Rafhan Maize Products Co. Ltd.) will be held on Tuesday, December 31,
1996 at 11:00 a.m. at the Overseas Investors Chamber of Commerce and Industry's Hall, Talpur
Road, Karachi to transact the following business:-
1. To confirm minutes of the 97th General Meeting (Extraordinary) of the shareholders of the
Company held on Sunday, August 18, 1996 at Karachi.
2. To receive, consider and adopt the Audited Accounts of the Company for the year ended
September 30, 1996 together with the Directors' and Auditors' Reports thereon.
3. To consider and approve dividend payment.
4. To appoint auditors and fix their remuneration for the current year. The present auditors Messrs
Ford, Rhodes, Robson, Morrow, Chartered Accountants, retire and, being eligible, offer
themselves for re-appointment.
By Order of the Board of Directors
Karachi S. YOUSUF HASHMI
December 6, 1996 Company Secretary
NOTES:
1. The Share Transfer books of the Company will remain closed from December 23, 1996 to
December 31, 1996 (both days inclusive) and no transfer will be accepted for registration
during this period.
2. A member entitled to attend, speak and vote at the Meeting shall be entitled to appoint another
  person as his/her proxy to attend, speak and vote instead of him/her, and a proxy so appointed
  shall have such rights with respect to attending, speaking and voting at the Meeting as are
  available to a Member. Proxies must be received by the Company not less than 48 hours
  before the Meeting. A proxy need not be a member of the Company. Proxy Form is enclosed.
3. Shareholders are requested to communicate to the Company any change in their addresses
immediately.
DIRECTORS' REPORT
The Directors have pleasure in placing their Report and Audited Accounts for the year ended
September 30, 1996 before the 98th General Meeting (Ordinary Annual) of the Shareholders to be
held on December 31, 1996.
Year ended September 30
1996          1995
(Rupees in thousands)
Profit after Taxation 182,683 157,336
Unappropriated Profit Brought Forward 454,913 374,547
-------- --------
637,596 531,883
Appropriations
Interim Dividend @ 20% (1995: @ 20%) 30,788 30,788
Proposed Final Dividend @ 35% (1995: 30%) 53,879 46,182
-------- --------
84,667 76,970
Unappropriated Profit Carried forward 552,929 454,913
======== ========
Earnings per Share Rs. 11.87 Rs. 10.22
Profit after tax improved by 16% over the previous year. The improvement in earnings is mainly due
to higher volume of sales.
The Directors having declared an interim dividend of 20% now propose a final dividend @ 35%
making the total of 55% for the year.
The majority shares of the Company are held by CPC Knorr Holding AG which is incorporated in
Switzerland. CPC Knorr Holding AG is a wholly owned subsidiary of CPC International Inc., a U.S.A.
public corporation.
The pattern of shareholding of shares as at September 30, 1996 appears on page 34.
The present auditors Messrs Ford, Rhodes, Robson, Morrow retire and, being eligible, offer
themselves for re-appointment.
BY ORDER OF THE BOARD
RASHID ALl
November 16, 1996 Chief Executive & Managing Director
CHIEF EXECUTIVE AND MANAGING DIRECTOR'S REVIEW
It is my pleasure to welcome you to the 98th General Meeting (Annual Ordinary) of the Company.
BUSINESS ENVIRONMENT
  In many ways 1996 was a difficult year for business growth 
  in the country. A year characterized
  by poor performance of manufacturing sector, high inflation
  and ,frequent exchange rate adjustments. While economy
  registered GDP growth of 6.1 percent, primarily due to
  agriculture sector, the manufacturing sector growth was
  miserable. Increase in the rate of GST from 15% to 18% and
  withdrawal of most of the tax exemptions resulting into
  application of GST on wide range of products pushed
  production cost of manufacturing sector, fueled inflation and
  weakened purchasing power of common man. Inspite of
  adverse business environment, Al-Hamdu lillah, our company
  achieved solid growth in 1996. While net sales increased by
  23%, profit after tax had an impressive growth of 16%.
INDUSTRIAL PRODUCTS BUSINESS
Despite host of crisis faced by major consuming industries of confectionery and paper, industrial
products division registered an impressive growth of 23% in net sales. Volume sales of major
products were up by 15% over last year. All our manufacturing units operated at higher levels
than last year in order to maintain our position as supplier of choice and reliability. Increase in
capacity utilization of 5% was achieved during the year.
After three years of recession, textile
manufacturing sector showed signs of
recovery due to better cotton crop. This
reflected favourably on volumes of starches                                 -~
which have major share in sales growth. Our                                  ~
efforts to diversify starches for various
consuming industries also resulted into
higher sales volume. Penetrose modified
starches for specialty textiles recorded
excellent performance in volume growth by
25% over last year. Q-Tac cationic starch is
yet another product which was developed
and introduced in the paper industry with
good growth potential.
Sweeteners led by liquid glucose suffered slight volume loss as high price of sugar forced
many confectionery units to reduce production level of candy. However overall volume was on
goal as dextrose high volume sale had compensatory effect. Our co-products consisting of
gluten meal and feed are used as ingredients by poultry feed manufacturers. Imposition of 18%
GST not only reduced production of poultry feed but priced out our gluten from feed formulation
as substitutes like soybean and cottonseed meals are cheaper than gluten. Several poultry
farmers have switched to home mixing and we hope sale will pick up in winter when demand
for eggs increases.
The price of maize rose to a record high level until arrival of
the spring crop. On the average, the price of maize
registered an increase of 14% over last year and depressed
gross margins. High prices of maize last year attracted
farmers to increase acreage for planting. High yielding
varieties of seed were sown and favourable weather helped
produce a bumper crop in spring 1996. This had favourable
effect on prices. The company purchased enough volumes
to build sufficient maize inventory in view of expected
shortage next year. We continue to promote maize
cultivation by supporting contract farming in order to fill the
gap between the market availability of maize and our current
and future requirements.
CONSUMER FOODS BUSINESS
The inflationary pressure on the economy as a whole has also affected our consumer foods
business. Relaxation of tariff barriers have helped availability of imported oil, cubes and soups
in the country and we have to face new competition. Despite these difficulties and law and
order situation in Karachi, the major market for consumer products, consumer foods business
registered impressive growth by 23% of which 14% was shared by volumes. Major contribution
in the growth came from Rafhan Corn Oil, Knorr soups and cubes and Rafhan desserts. Energile
suffered a shortfall in volumes primarily due to mild summer. All key players in beverage industry
could not achieve volume targets due to heavy rains and short span of summer.
Consistent with the policy to expand Knorr
range of products, two new products namely
Knorr Yakhni and Knorr Instant Haleem were
launched. Knorr Yakhni is suiting to the local
taste and is well received in the market
which is evident from encouraging consumer
off-take. Knorr Instant Haleem is in
introductory stage and has good prospects
for future growth. Two new varieties of Knorr
soup -- Chicken Corn and Cream of
Tomato -- were added during the year
increasing soup range to six flavours. Demi
Glace Sauce and Cream Soup base were
also added to Caterplan range. After major
improvement, Rafhan Kheer Mix was re-
launched. Our successful experience to sell
Best Foods Real Mayonnaise in catering prompted us to go for launching Best Foods Real
Mayonnaise in retail during June '96. The initial consumer response is favourable.
Our goal is to maintain our position as market leader for all our brands. In order to achieve this goal, we
are pursuing the policy of aggressive marketing, continuous quality improvement
and product innovation. The advertising and
market research expenses during the year
amounted to Rs. 56 million against Rs. 48
million of last year.
FINANCIAL RESULTS
    Year ended
   September 30
1996 1995
Net Sales (Rs. Million) 2123 1722
Profit after Tax " 183 157
Paid up capital " 154 154
Earning per share  (Rupees) 11.87 10.22
INVESTMENTS
Project to expand and modernize capacity of industrial plant at Faisalabad has been completed.
Further investment, in keeping with future demand for diversified products, is in hand. Production
capacity of sweeteners was increased by 17% in a record time of five months to meet peak
demand in winter. In order to improve recovery of oil more efficient expellers are in final stage
of installation. Second phase of warehousing facility at Makkoana has been completed and
spring maize has been stored at new site. Consistent with company's policy of modernization,
installation of computerized control instrumentation of wet-mill in Faisalabad has been completed
and it is planned to extend it to other production facilities. Production capacities are also being
rationalized in consumer foods plant at Pernawan.
The capital expenditure for the year
amounted to Rs. 151 million. It is our
goal to continue investment
programme in accordance with our
policy of modernization, improvement
in efficiency and productivity,
environment and pollution controls in
both industrial and consumer plants.
FUTURE OUTLOOK
As last year, agriculture will hopefully
make a positive contribution towards
economic growth. On the other side,
high inflation, increase in cost of
inputs and law and order situation are
hampering business activities.
Reduction in import tariffs may give further rise to already increasing competition for local industries.
To meet these challenges your company will continue to make efforts for
maintaining growth in sales and earnings by diversification of products and
induction of new technologies acquired from our worldwide partner, CPC International. of Afghanistan is
One the geopolitical side, normalisation of peace in neighbouring country of
Afghanistan is expected to open gateway to markets of Central Asian States.
These markets will provide impetus for growth to all business sectors including ours. We have
made some headway this year in export of industrial and consumer products to Middle East and
Central Asian States and are exploring new opportunities for further expansion. Our efforts will be
focused to acquire status of market leadership in food and. allied business.
GENERAL
I am pleased to inform that your company has been
awarded Karachi Stock Exchange Award
for being one of the top 25 performers in 1995. To
leverage our global partnership with CPC International
Inc. USA, in expanding and diversifying our business
activities, your company name has been changed to
CPC Rafhan Ltd with effect from October 29, 1996.
I wish to record my sincere appreciation for the
dedicated efforts and hard work by all employees of the
company at all levels in achieving excellent results for
the year. I also express gratitude to our customers,
suppliers and shareholders for their continuous support.
We remain committed to best utilization of our 
shareholders investment in 1997 and onward.
Rashid Ali
Chief Executive and
November 16, 1996 Managing Director
FINANCIAL HIGHLIGHTS
1996 1995 1994 1993 1992
Net Sales Rs. Million 2123 1722 1399 1288 1064
Cost of Sales " 1623 1301 1014 928 790
Gross Profit 500 422 385 360 274
%age of Sales 24 25 28 28 26
Profit After Tax " 183 157 138 125 86
Capital Expenditure " 151 58 173 204 91
Dividend Amount " 85 77 54 36 12
Percentage 55 50 35 26 10
Earning pershare  Rupees 11.87 10.22 8.97 8.11 7.00
AUDITORS' REPORT TO THE MEMBERS
We have audited the annexed Balance Sheet of CPC Rafhan Limited (Formerly Rafhan Maize
Products Company Limited), Faisalabad, as at September 30, 1996 and the related Profit and
Loss Account and Statement of Changes in Financial Position, together with the notes forming part
thereof, for the year then ended and we state that we have obtained all the information and
explanations which to the best of our knowledge and belief were necessary for the purposes of our
audit and, after due verification thereof, we report that:
(a) in our opinion, proper books of account have been kept by the Company as required by the
Companies Ordinance, 1984:
(b) in our opinion:-
(i) the balance sheet and the profit and loss account together with the notes thereon have
been drawn up in conformity with the Companies Ordinance, 1984, and are in agreement
with the books of account and are further in accordance with accounting policies
consistently applied;
(ii) the expenditure incurred during the year was for the purpose of the company's business;
  and
(iii) the business conducted, investments made and the expenditure incurred during the year
were in accordance with the objects of the company;
(c) in our opinion and to the best of our information and according to the explanations given to us,
  the balance sheet, profit and loss account and the statement of changes in financial position,
  together with the notes forming part thereof, give the information required by the Companies
  Ordinance, 1984, in the manner so required and respectively give a true and fair view of the
  state of the company's affairs as at September 30, 1996 and of the profit and the changes in
  financial position for the year then ended; and
(d) in our opinion Zakat deductible at source under the Zakat and Ushr Ordinance 1980, was
deducted by the company and deposited in the Central Zakat Fund established under Section
7 of that Ordinance.
Lahore Ford, Rhodes, Robson, Morrow
November 16, 1996 Chartered Accountants
BALANCE SHEET AS AT SEPTEMBER 30, 1996
Notes 1996 1995
(Rupees in thousands)
TANGIBLE FIXED ASSETS
Operating fixed assets 4 558,969 564,672
Capital work-in-progress 5 108,519 27,606
665,488 592,278
LONG TERM LOANS 6 1,207 1,409
CURRENT ASSETS
Stores and spares 7 141,264 99,160
Stock in trade 8 713,777 251,482
Trade debtors 9 99,501 90,005
Advances, deposits, prepayments & 
other receivables 10 25,547 21,546
Cash and bank balances 11 14,016 16,607
-------- --------
994,105 478,800
LESS: CURRENT LIABILITIES
Short term finances 12 513,358 67,945
Current portion of long term loan 17 - 3,333
Current liability of obligation under finance leave 16 12,978 15,686
Deposits, creditors & accrued liabilities 13 175,651 125,420
Provision for taxation 70,365 61,039
Other provisions 14 5,197 11,590
Dividends 15 54,165 46,398
-------- --------
831,714 331,411
-------- --------
WORKING CAPITAL 162,391 147,389
-------- --------
TOTAL CAPITAL EMPLOYED 829,086 741,076
LESS: LONG TERM AND DEFERRED LIABILITIES
Deferred taxation 48,185 45,193
Obligations under finance lease 16 10,562 23,540
Long term loans - secured 17 - -
-------- --------
58,727 68,733
-------- --------
NET CAPITAL EMPLOYED 770,359 672,343
======== ========
REPRESENTED BY:
SHARE CAPITAL AND RESERVES
Share Capital 18 153,940 153,940
Reserves 19 616419 518403
CONTINGENCIES & COMMITMENTS 20 - -
-------- --------
770,359 672,343
======== ========
The annexed notes form an integral part of these accounts.
PROFIT AND LOSS ACCOUNT
FOR THE YEAR ENDED SEPTEMBER 30, 1996
Notes 1996 1995
(Rupees in thousands)
Sales 21 2,123,203 1,722,456
Less: Cost of sales 22 1,623,157 1,300,743
-------- --------
Gross profit 500,046 421,713
Less: Selling and marketing expenses 23 97,687 78,879
General & administrative expenses 24 68,134 57,243
Financial expenses 25 54,569 35,982
Other charges 26 15,512 16,329
-------- --------
235,902 188,433