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Pioneer Cement Limited
(Annual Report 1996)
CONTENTS
Corporate Information 2
Notice of Meeting 3
Directors' Report 4
Pattern of Shares Holding 12
Auditors' Report 13
Balance Sheet 14
Profit and Loss Account 16
Statement of Sources & Application of Funds 17
Analysis of Increase/(Decrease) in Working Capital 18
Notes to the Accounts 19
Proxy
CORPORATE INFORMATION
BOARD OF DIRECTORS          
Malik Manzoor Hayat Noon  (Chairman)
Javed Ali Khan (Chief Executive)
K. Iqbal Talib
Mohammad Anwar Mir
Dr. Parvez Hassan
Lt. Col. (R) M. Bashir Ahmed
Soren Iversen (FLS)
Ghulam Muhammad Ziaullah (ADB)
Khalid Tanwari (NDFC)
Rauf Baksh Kadri (BE)
MANAGEMENT
Javed Ali Khan Chief Executive
Usman Masud Khan Director Coordination
Badruddin Fakhri Director Finance
I.H. Shamsi Financial Advisor
Talat Saeed Khan General Manager Marketing
Emilio Gutierrez General Manager Works
Javed Ellahi Deputy General Manager Works
SECRETARY
Syed Anwar Ali
AUDITORS
Anjum Asim Shahid & Company, Chartered Accountants
LEGAL ADVISERS
Hassan & Hassan (Advocates)
BANKERS
Bank AI-Habib
Habib Bank Limited
Citi Bank
Habib Bank AG Zurich
National Bank of Pakistan
National Development Finance Corporation
Standard Chartered Bank
United Bank Limited
Muslim Commercial Bank Ltd.
Crescent Investment Bank Ltd.
REGISTERED OFFICE
1st Floor, Alfalah Building, Shahrah-e- Quaid-e-Azam, Lahore.
SHARES DEPARTMENT
Registrars:
Ford, Rhodes, Robson, Morrow,
MCS Department, 4th Floor, Writers Chambers,
I.I. Chundrigar Road, Karachi.
Ph: 2427497
KARACHI OFFICE
7th Floor, Lakson Square, Building No. 3, Sarwar Shaheed Road, Karachi.
SALES OFFICES
Lahore Office:
77-Ahmed Block, New Garden Town.
Telephone No: 5867270-71
Faisalabad Office:
103-C, Peoples Colony.
Telephone No: 710051.
Sargodha Office:
66/9 Civil lines, Kutchery Road,
Sargodha. Telephone No: 724003
FACTORY
Chenki, District Khushab.
NOTICE OF ANNUAL GENERAL MEETING
Notice is hereby given that the 10th Annual General Meeting of the Members of Pioneer Cement Limited
will be held at 66/67 Garden Block, New Garden Town, Lahore on Tuesday the 31st December, 1996 at
11.00 a.m to transact the following business.
1. To confirm the minutes of the extraordinary general meeting held on 8th August, 1996.
To receive, consider and adopt the audited accounts for the year ended 30th June, 1996 and reports
of the directors and the auditors thereon.
3. To appoint auditors for the ensuing period and fix their remunerations.
4. To transact any other business as may be placed before the meeting with permission of the Chairman.
By Order of the Board
Syed Anwar Ali
8th December, 1996 Company Secretary
Notes:
i) The share transfer Books of the Company shall remain closed on 30th December, 1996 and 31st
December, 1996.
ii) A member entitled to attend, speak and vote at this meeting may appoint another member as proxy
  to attend, speak and vote on his/her behalf. Proxies in order to be effective must be received at the
  Registered Office of the Company not later than 48 hours before the meeting.
iii) The members are requested to notify change in their address, if any, to the Company's Registrars
  i.e. M/s. Ford, Rhodes, Robson, Morrow, 12-A, First Floor Writers Chamber, Mumtaz Hasan Road,
  Karachi.
DIRECTORS' REPORT
It gives me immense pleasure to present the 
annual report and audited accounts of the
company for the financial year ended on 30th June,
1996 on behalf of the Board of Directors.
PRODUCTION
The performance of the plant has been highly
encouraging. Production of clinker during 1995-
96 was 634,823 tons which represented a capacity
utilisation of 96%, as against 91% achieved during 204
last year. I.D. Fan motor which had problems right 1,960
from the inception, got flashed in September,
1995. The plant had to remain closed for 27 days. 91%
Free replacement of motor was however arranged
from the suppliers of motor and the kiln went back
into operation after 27 days. Had this abnormal 374,197
stoppage of kiln not taken place, the production 139
would have been of the order of about 688,000 2,698
tons representing a capacity utilisation of 104%.
You will also be pleased to know that average 81%
output per day increased to 2,151 tons during
current year as against 1,960 tons per day
achieved last year registering a rise of over 10%
which sufficiently speaks of the efficiency of the
plant.
Cement production was 687,457 tons yielding a
capacity utilisation of 99% as against capacity
utilisation of 87% achieved last year. Average
production per day increased to 2,999 tons from
2,698 tons representing an increase of 11% over
last year.
1996-97 1995-96  1994-95
(5 months) (8 months)
Clinker
Production(Tons.)    261,825 634,823 399,790
Running Days 122 122 295
Output per day(Tons.) 2,144 2,144 2,151
Capacity
utilisation 95% 95% 96%
Cement
Production(Tons.) 293,045 687,457 374,197
Running Days 91 229 139
Output per day(Tons.)  3,208 2,999 2,698
Capacity
utilisation 101% 99% 81%
MARKETING
Sales were of the order of 679,891 tons yielding a
monthly average of 56,658 tons as against monthly
average of 46,966 tons achieved during 1994-95
registering an increase of 20.6% over the last year.
During the period under review the cement market
was characterised by frequent fluctuations in prices.
The coming on stream of Pioneer, A.C. Wah (March,
1995), expansion in Cherat Cement and the
shrinkage in local demand of cement due to adverse
economic conditions and slowdown of government's
developmental projects created a grave oversupply
situation. This caused a cut-throat price competition
amongst the manufacturers in the Northern Zone,
bordering on a price war. Efforts were made from
time to time to shore up prices through coordinated
efforts, to at least recover the escalations occurring
because of tremendous increases in government
taxes, input costs and devaluation. These efforts
however could not succeed as every time the weak
market failed to absorb the higher prices.
The total quantity of cement sold during the period
July, 1995 to June, 1996 in the Northern Zone was
about 5.4 million tons compared to an installed
capacity of approx. 6.4 million tons. The situation
was further aggravated when Southern brand cement
was also diverted to Northern zone from Karachi
and Hyderabad. However, due to the company's
aggressive marketing policies, except for the slack
period of November 1995 to January, l996 during
which the average sale was 44,318 tons per month,
for the rest of the period from February, 1996 to
October, 1996, the average monthly sale was 57,535
tons which is 96% of the rated capacity.
The downward trend in ex-factory prices which started
in February, 1995 continued till August, 1995 when
the lowest point of Rs.2,900 per ton was reached (from
Rs.3,310 in February, 1995). The higher price level of
Rs.3,250 achieved in November/December, 1995
could not be sustained and the price levels once again
came down to around Rs.3,000 per ton in May 1996
due to over supply situation.
The increases made in price first to Rs.3,250 in early
June 1996 and then to Rs.3,950 in mid June, 1996
were essentially to incorporate the effect of higher
furnace oil prices and huge rises in Excise Duty and
Sales Tax from 25% to 35% and from 15% to 18%
respectively. From this level prices once again came
down to Rs.3,550 in October, 1996. This price was
increased again to Rs.3,800 in mid November, 1996
because of further increase in the price of Furnace
Oil, but currently this price is also finding difficult to
hold on.
Your management is however fully alive to the
market conditions and has been successful in
selling cement equivalent to our capacity, without
accumulating stocks of clinker or cement. The only
setback faced by the management is falling prices
which in turn adversely affects the profitability of
the company.
OPERATING RESULTS
Gross Sales Revenue amounted to Rs.2,109
million, out of which Rs.792 million were paid to
the government as Excise Duty and Sales Tax.
Net sales revenue amounted to Rs. 1,272 million.
The company earned a gross profit of Rs.406
million as against a gross profit of Rs.271 million
earned during last year.
After adjusting financial charges, operating 
expenses and other income (charges), net profit    
before tax comes to Rs.34.4 million. Although the
company is exempted from income tax, Rs.4.24
million have to be paid to the government as    
turnover tax. This leaves a balance of Rs.30.2
million which is being carried forward. The
accumulated retained earnings come to Rs.54.805    
million which is hardly enough to declare any
dividend. 
The company has not been able to make adequate
profits during the year owing to the following
factors:                                         
1. Net prices of cement kept on declining due to
glut of cement caused by an over-supply 
situation which was further aggravated by the
extremely depressed economic conditions of
the country.
2. Prices of packing material, fuel and other
items of cost kept on increasing.
3. Being new and capital intensive unit,
depreciation and financial charges of the
company at Rs.447 million are very high when
compared with other like plants which not only
have lower depreciation cost but also carry
nominal financial charges.
With recent change in the government, it is
expected that economic activities will be geared
up and development projects will be revived which
will result in higher demand of cement which will
certainly lead to higher prices of cement and
improved profitability for the company.
RESTRUCTURING OF LOANS
You will be pleased to know that ADB and AFIC
have approved restructuring of their loans. IDBP
has also approved restructuring of its loan.
Restructuring of loans is however, still in process
with NDFC and BE. Fresh proposals have been
submitted with these financial institutions. After the
restructuring will be approved by them the current
liabilities of the company appearing on the balance
sheet as on 30th June, 1996 are expected to be
reduced by over Rs.300 million.
CAPITALIZATION OF EXCHANGE COVER FEE
The auditors are of the opinion that in the light of a
technical release issued by the Institute of Chartered
Accountants, the foreign exchange cover fee
should be charged to Profit & Loss Account.
However, as per the legal opinion sought by the
company with reference to the International
Accounting Standard No.23, the company can
continue to capitalise foreign exchange cover fee
payable to State Bank of Pakistan against foreign
currency loans.
ADDITIONAL MARK UP
The auditors are of the opinion that since financial
restructuring with NDFC and BE is still in process
and the original schedules of loans have not been
revised, additional mark up (penal interest) provided
in the loan agreements with the DFIs in the event of
late payment of instalments should be charged to
the accounts. The contention of the management is
that since it was in principle agreed with all the DFIs
that no penal interest/additional mark-up will be
charged on restructuring of loans, the same has
not been charged in the accounts.
The contention of the management is further
strengthened by the fact that no penal interest has
been taken into account by ADB and AFIC and no
additional mark up has been taken into account
by IDBP, while restructuring their respective loans.
FUTURE OUTLOOK
The cement sector is undergoing a severe crisis
because of unprecedented rise in the prices of
furnace oil, electricity and over supply situation
persisting in the sector due to shrinking demand
of cement. Besides, a number of new cement
projects are expected to come on stream in the
near future. The company however, Insha-Allah,
being highly cost efficient in respect of
consumption of furnace oil and electricity and
having impressive track record of capacity
utilisation can withstand the adversaries of the
changing scenario.
However, through the forum of All Pakistan Cement
Manufacturing Association the government is
being perused to announce a relief package for
the cement industry which may include the
following:
1. Reduction in Excise duty and Sales tax which
is currently about three times higher than
neighbouring countries to bring the net price
of cement available to Pakistani cement
manufacturers at par with neighbouring
countries.
2. Rationalization in import duty on import of
paper bags.
3. Duty draw back on furnace oil and electricity.
4. Reclassification of power tariff for cement
industry.
5. Export subsidy on export of cement.
6. Removal of restriction on export of cement
by road.
BOARD OF DIRECTORS
We deeply regret to inform the members that the
Chairman of the company, Malik Nur Hayat Noon
breathed his last on 6th September, 1996 in New
York hospital where he was under treatment for last
several months.
The company owes a lot to him. He was always
available for guidance and stood as a symbol of
strength for the management. The Directors have
elected Malik Manzoor Hayat Noon, his younger
brother as Chairman of the company. Malik Manzoor
Hayat Noon has close affiliation with the industrial
environment for about 35 years. He has a good
acumen for trade and industry. It is hoped that under
his dynamic leadership the company will excel in its
performance remaining within the constraints of
cement sector.
Mr. Richard Marshall (Nominee director of ADB)
resigned due to his transfer from Pakistan. We
hereby acknowledge his contribution made almost
in all the Board meetings by giving his expert advices
for running the affairs of the company. In his place
Mr. G.M.Z. Khan has been appointed as director of
the company. He is welcomed on the Board and it
is hoped that the company will benefit from his
valuable experience.
Mr. I.H. Shamsi also resigned from the Board after
having retired from BE. We also acknowledge his
contribution in formulating policies in the Board
meetings. In his place Mr. Rauf Baksh Kadri has
been nominated as member of the Board. He is
welcomed to the Board. Being a prominent figure
in the field of finance and accounts, it is hoped that
the company will immensely benefit from his
expertise.
Lt. Col.(R) M. Bashir Ahmad has also been
nominated as member of the Board in place of Late
Malik Nur Hayat Noon. He is also welcomed to the
Board hoping that the company will be benefitted
by his long experience in the industry.
ACKNOWLEDGMENT
The Directors would like to express heartiest
thanks to the Directors of Asian Development
Bank, Asian Finance & Investment Corporation
Limited and Industrial Development Bank of
Pakistan who have restructured their loans. The
Directors would also like to express sincere thanks
to National Development Finance Corporation and
Bankers Equity Limited who have been considering
the financial restructuring facility and hope to approve
the same in the near future.
Thanks are also due to Nissho Iwai Corporation
who have extended full cooperation to the
company. Thanks are also due to Saudi Pak
Agricultural and Investment Co. (Pvt) Limited and
Crescent Investment Bank Limited for their
cooperation and continued financial support to the
company.
The Directors also appreciate the strenuous efforts
made by the distributors and employees of the
company for producing best possible results
remaining within the crisis situation prevailing in
the cement sector. It is hoped that they will
continued to work with the same zeal and spirit
witnessed so far.
For & on behalf of the Board.
JAVED ALl KHAN
Chief Executive
PATTERN OF SHAREHOLDING AS AT JUNE 30, 1996
No. of Share Share Holding Total Shares
Holders From To held
643 1 100 41,214
3119 101 500 1,216,582
3600 501 1000 2,742,185
2921 1001 5000 6,546,547
397 5001 10000 2,816,849
104 10001 15000 1,264,014
45 15001 20000 789,305
32 20001 25000 724,683
19 25001 30000 516,807
10 30001 35000 322,057
8 35001 40000 298,754
4 40001 45000 169,609
9 45001 50000 442,454
5 50001 55000 265,475
2 55001 60000 114,625
7 60001 65000 427,407
1 65001 70000 65,307
1 70001 75000 72,500
2 80001 85000 168,219
2 85001 90000 170,686
3 90001 95000 275,180
1 100001 105000 100,800
1 105001 110000 108,744
1 110001 115000 112,154
1 115001 120000 117,818
4 120001 125000 489,602
1 195001 200000 200,000
1 215001 220000 218,288
1 265001 270000 269,000
1 305001 310000 306,535
1 330001 335000 333,900
1 345001 350000 348,897
1 395001 400000 398,900
1 570001 575000 574,545
4 600001 605000 2,416,540
1 630001 635000 631,531
1 910001 915000 910,641
1 1205001 1210000 1,208,875
1 1550001 1555000 1,552,310
1 2420001 2425000 2,420,591
1 3185001 3190000 3,187,605
1 3325001 3330000 3,328,515
1 3865001 3870000 3,868,836
1 6125001 6130000 6,129,098
1 7695001 7700000 7,700,000 </