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PHILIPS  
ANNUAL REPORT 1995
C O N T E N T S
Company Information 2
Key Data 3
Report of the Directors 4
Auditors' Report to the Members 21
Balance Sheet 22
Profit and Loss Account 24
Cash Flow Statement 25
Notes to the Accounts 26
Ten-Year Review 53
Pattern of Shareholding 54
Notice of Meeting 55
COMPANY INFORMATION
BOARD OF DIRECTORS
SYED NASEEM AHMAD
RAFIQ M. HABIB
NIZAM A. SHAH
J. A. RUTGERS
M. ASADULLAH SHEIKH
HAKIMULLAH SIDDIQUI
JAVED IQBAL
REGISTERED OFFICE
ISLAMIC CHAMBER OF COMMERCE,
INDUSTRY & COMMODITY
EXCHANGE BUILDING,
ST-2/A, BLOCK-9, K.D.A. SCHEME-5,
CLIFTON. KARACHI-75600.
FACTORIES
F-54, SINDH INDUSTRIAL
TRADING ESTATE,
KARACHI.
D-98, SINDH INDUSTRIAL
TRADING ESTATE,
KARACHI.
BANKERS
ABN AMRO BANK
AMERICAN EXPRESS BANK LTD.
ANZ GRINDLAYS BANK
BANK OF AMERICA
CITIBANK N.A.
EMIRATES BANK
INTERNATIONAL LTD.
HABIB BANK LTD.
HONG KONG AND SHANGHAI
BANKING CORPORATION
MUSLIM COMMERCIAL BANK
NATIONAL BANK OF PAKISTAN
STANDARD CHARTERED BANK
AUDITORS
A.F. FERGUSON & CO.
CHARTERED ACCOUNTANTS
KEY DATA
(Rs. in millions)
1995 1994
Sales 2,666 2,409
Operating Profit 280 230
Profit Before Taxation 196 149
Taxation 74 56
Profit after taxation 122 93
----------------------------------
Dividend- Cash % 75 60
      Bonus Issue % - 10
Paid-up Capital 119 108
Shareholders' Equity 393 360
Earning per share 10.30 8.6
Number of Employees 1,048 1,040
Report of the Directors for the year ended
December 31, 1995
Syed Naseem Ahmad
Chairman & Managing Director
The Directors take pleasure in
presenting their Report with the
Audited Accounts of the Company for
the year ended December 31, 1995.
GENERAL OVERVIEW
Our business has shown good trends
in all the major segments, and we
were able to realise our targets of
turnover and profits. The year has
been a period of stability and
satisfaction for the Company which
has restored confidence leading to
expectations of improved perfor
mance in the future.
During the year, the Government
continued its policies of deregulation
and liberalization of economy,
although the pace of tariff reforms
has slowed down against earlier
indications. Pakistan's economy is
still facing the crunch of revenue
shortfall and higher inflation. This,
coupled with devaluation of Pak
Rupee, has had an adverse effect on
the disposable income of the
common man which has negatively
influenced the market of consumer
durables. In addition the imposition of
regulatory duties during the last
quarter, has put the business
activities in a difficult and an
uncertain situation.
With regard to the practice of illegal
trade, while numerous steps have
been taken by the Government to
curb smuggling, it is expected that
further efforts in this respect would be
taken to effectively control trading
through irregular channels. Apart
from the loss of revenue to the
Government, these channels are
causing severe concern for the
business houses who find it
impossible to compete with low
priced products available in the
market. We would like to emphasize
that serious efforts towards
documentation of economy are
warranted and the Government
should continue to take appropriate
measures to impose GST at retail
stage to curb duty evasion and to
provide an even playing field for
legitimate business activities.
Tariff reforms coupled with the
opening up of economy has provided
new avenues for business. However,
it has exerted pressure on the local
manufacturing units, which are
operating under constraints of low
market size and economy of scale, to
compete with cheap imported
products. In this regard, the
Government should ensure
reasonable and just protection to the
local industries by maintaining
differentials in Government levies.
KEY DATA Rs. in millions
1995 1994
Sales 2666 2409
Operating Profit 280 230
Profit before tax 196 149
Profit after tax 122 93
SALES & PROFITS
During the year sales increased by
 11% over last year, which represents
mainly volume increase attributable
 to the policy of diversification by
providing new quality products to the
consumers. This growth in sales has
been achieved despite the law and
order situation and erosion of
purchasing power of the consumers.
To achieve this, effective marketing
policies were employed and good
quality of products was maintained
supported by improved service level.
Operating profit shows significant
improvement of 22% compared to
last year mainly due to lower cost of
sales as a result of volume increase
and rationalization of duties. Profit
after tax has substantially improved
due to lowering of tax rate and
through savings on financial charges.
THE COMPANY AND THE SHAREHOLDERS
Javed Iqbal
Finance Director
We take pleasure in informing our investors that
for the third consecutive year, we were awarded
the coveted stock exchange award of Top
Twenty-Five Companies. This is a significant
achievement depicting management's desire for
attaining higher targets of operational and
financial performance.
The operating profit for 1995 is Rs. 280 million
which represents a 22% increase over last year.
The Company earned a profit after tax of Rs. 122
million against Rs. 93 million of last year.
The earning per share (EPS) amounted to
Rs. 10.3 (1994: Rs. 8.6)
The Board of Directors propose for your
approval, payment of final dividend of 50% in
addition to already paid interim dividend of 25%
thus making a total dividend of 75% for the year
1995. The Board also recommends transfer of
Rs. 32 million to General Reserve.
The profit and proposal for appropriations for
the year are as follows:
(Rs. in thousands)
Profit before providing
for taxation 195,868
Provision for taxation
Current 84,005
Deferred (9633) 74,327
----------------
Profit after tax 121,496
Adding thereto
Unappropriated
profit brought forward 567
----------------
Profit available for
appropriation 122,063
Appropriations recommended:
General Reserve 32,000
Interim dividend
declared @ 25% 29,698
Proposed final
dividend @ 50% 59.396 121,094
---------------- ----------------
Unappropriated profit
carried forward 969
========
LIGHTING
M. Kamil Shahbazkar
General Manager-
Light & Professional Systems
In this sector, the Company maintained its
position of being the market leader, and
continued the policy of upgrading the
markets and providing excellent products to
consumers at competitive prices. The
Company maintained its emphasis on
improved service level and offered itself as a
total lighting solution Company. Special
attention was placed on project business and
we managed to acquire substantial orders for
office lighting and also the prestigious project
of flood lighting of Gaddafi Stadium for The
Wills World Cup.
The Company being conscious of energy
constraints, responded by offering energy
saving lamps to the consumers, and takes
pleasure in informing you that the local
assembly operation for these lamps
commenced in the first quarter of 1995.
During the year, this sector recorded sizable
sales growth of 15% against last year mainly
through diversification, effective marketing
strategies including efficient sales promotion
activities. The operating profit improved by
14% which can be attributed to growth in
sales volume.
CONSUMER ELECTRONICS
M. Farooq  Farooqui
General Manager-
Consumer  Electronics & Domestic Appliances
The market of Television remained stagnant
due to erosion of purchasing power which
has affected the overall market of consumer
durables. The Company followed its policy of
diversification to reduce dependence on
colour television and was able to offer a
greater range of products. In this sector, the
Company shifted its emphasis towards total
entertainment market and started various
new activities of audio systems, VCRs,
Video/Audio Cassettes, etc. The Company
also secured an order for car audio system.
The overall sales improved by 2% against
preceding year. Limited growth in sales is
due to lowering of prices of televisions, to
pass on the benefit of duty relief to
consumers and combat low priced sets in the
market. The improvement in operating profit
is the result of lower costs and control on
overhead costs.
MAJOR DOMESTIC APPLIANCES
The Company continued optimal utilisation of
its local manufacturing facility and
supplemented the product range through
imported refrigerators. The profitability came
under pressure due to changes in deletion
programme and imposition of regulatory
duty. In order to avoid adverse effects on the
manufacturing activity, the Government
should ensure adequate tariff protection to
the industry against CBU imports.
The sales increased by 19% over
comparable period of last year which is
mainly attributable to volume increase.
In spite of increase in costs, low price level
prevailed in the market mainly due to
pressure on the purchasing power of
consumers. Consequently, the enhanced
costs could not be fully passed on to the
market which affected the overall profitability
level.
OTHER ACTIVITIES
This sector includes activities of Domestic
Appliances and Personal Care, Professional
Systems, Medical Systems and 'After Sales
Service'. These activities have a strong
potential for future growth and the Company
is presently investing in the market to
maintain its presence.
The activity of Domestic Appliances and
Personal Care has shown improvements
during the year. The market of these
products is predominantly catered to by the
supplies through irregular channels and
continuity of which is posing a real threat to
the activities of both local manufacturing and
import based trading. As mentioned earlier,
during the last quarter of the year, the
Government imposed regulatory duty which
has placed legitimate importers in a difficult
situation and the Company had to restrict its
business in this field.
The activities of Professional Systems and
Medical Systems cater for the market of
high-tech products/equipments. These
activities are primarily project-based which
require advanced professional know-how
and are dependent on availability of
Development budgets/funds. The Company,
as a policy, concentrates on major projects
and maintains its presence to capitalise on
the opportunities offered by this sector.
As a part of our policy to ensure excellent
service level to the customers and to provide
confidence to the consumers in Philips
products, an efficient set up is maintained for
'After Sales Service'.
In the above activities overall sales remained
low in the professional and medical sector
due to constraints of limited development
budgets/funds. The improvement in profits is
mainly in the activity of Domestic Appliances
and Personal Care, which is a result of
higher sales due to effective marketing
efforts.
HUMAN RESOURCES
Jalees A. Siddiqi
General Manager -Human Resources
On behalf of the Board of Directors and the
Management, we would like to appreciate the
commendable contribution made by the
employees for achievement of the targets set
for 1995. The Board is thankful for the efforts
of the employees, to recover production
losses caused by the law and order situation
that prevailed last year. The industrial
relations between the employees and the
management remained peaceful and most
cordial.
The Company continued it efforts towards
development and training of the employees
at all levels to prepare the organization to
meet the challenges of the highly competitive
business environment. Special emphasis is
placed on the motivation level of the
employees through job satisfaction, change
management and most conducive
atmosphere for them to perform their best in
realising the Company objectives. In this
respect we are conscious of the importance
of human resources and are committed to
follow 'The Philips Way - Value people as our
greatest resource'.
SOCIAL RESPONSIBILITY
The Company continued its support to the
cause of social welfare, and during the year
contributions were made to Layton
Rahmatulla Benevolent Trust, and other
organisations operating in the country which
provide social services. We also contributed
towards conservation of the environment by
providing support to the World Wide Fund
for Nature.
PHILIPS QUALITY PROGRAMME
Your Company has a strong conviction with
regard to the importance of Total Quality
Management for the improvement of
business. To build a Winning Company, we
need shared values, clear vision and
objectives, distinctive skills and competitive
processes. In this respect, we consider the
involvement of all the employees in the
Philips Quality drive a must.
During the year, various quality activities
continued towards Philips Way and adopting
Philips Values in all facets of Company
operations. Lighting factories have already
been certified for ISO 9002 and currently
other sectors are preparing for the
certification in 1996. During the course of the
year, we also commenced efforts for
obtaining PQA-90 (the Philips Quality Award)
by employing the techniques of process
re-engineering for all the operations in the
Company.
The ultimate objective of the Philips Quality
drive is to deliver products and services
which delight the customer and satisfy all
other stake-holders in the Company.
BOARD OF DIRECTORS
The term of office of the present seven
directors is due to expire on May 9, 1996. An
election of Directors will be held at the
forthcoming Annual General Meeting.