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National Foods
Annual Report 2002
CONTENTS
Company Information
Our Vision
Six years at a Glance
Financial Ratios
Notice of Meeting
Report of Directors to the Shareholders
Performance at a Glance
Statement of Purchase & Sale of Shares
Review Report to the Members on Statement
of Compliance with best practice of code of
corporate governance
Auditors' Report to the Members
Balance Sheet
Profit and Loss Account
Cash Flow Statement
Statement of Changes in Equity
Notes to the Accounts
COMPANY INFORMATION
BOARD OF DIRECTORS
Mr. A. Majeed Chairman
Mr. Abrar Hasan Managing Director / Chief Executive
Mr. Waqar Hasan Director
Mr. Khawar M. Butt Director
Mr. Zahid Majeed Director
Mr. Ebrahim Qassim Director
Ms. Jamila Waqar Director
Mr. Firasat All Director (N.I.T. Nominee)
Mr. Habib A. Ismail Khairani Company Secretary
AUDITORS Riaz Ahmad, Saqib, Gohar & Company,
Chartered Accountants,
5-Nasim Co-operative Housing Society Ltd.
Major Nazir Bhatti Road,
Off Shaheed-e-Millat Road, Karachi.
Phones: 4945427 -4946112 Fax: 4932629
REGISTRAR Noble Computer Services (Pvt.) Limited
14-Banglore Town Housing Society,
Sharea-e-Faisal, Karachi-75350.
Phones: 4546978-4520121 Fax: (92-21) 4314962
BANKERS Bank AI-Habib Limited
Mackinnons Building, I. I. Chundrigar Road, Karachi.
Phones: 2412986 (10 lines) Fax: 2419752
S.I.T.E. Branch,
Plot # B/76 S.S. Chambers S.I.T.E., Karachi.
Phones: 2571710-11 (92-21) 2571522
Garden Town Branch
Lahore City.
Phones: 5869366-8
United Bank Limited
Corporate Branch, State Life Building, 1-C,
I.I. Chundrigar Road, Karachi.
Phones: 111-825-111, 2417100 (10 lines)
Citi Bank NA,
State Life Building No. 1, I. I. Chundrigar Road, Karachi.
Phones: 2412641-50 Fax: 2426773
Muslim Commercial Bank Limited,
Clifton Corporate Branch, Kulsom Court, Clifton, Karachi.
Phones: 5872286 - 5831835 Fax: 5872058
Wahdat Road Branch, Lahore.
Phone: 5865149
Habib Bank Limited
Hub River Road Branch, Karachi.
Phone: 2572197
REGISTERED OFFICE 12/CL-6, Claremont Road, Civil Lines, Karachi-75530.
P.O. Box No. 15509
Phones: 5662687, 5670540, 5670585, 5670646,
5670793 & 5672268 Fax No: 5684870
AUDIT COMMITTEE
Mr. Waqar Hasan Chairman
Mr. Ebrahim Qassim Member
Mr. Khawar M. Butt Member
CHIEF FINANCIAL OFFICER
Mr. Abdul Rahim
COMPANY MANAGEMENT
Mr. Abrar Hasan Chief Executive
Mr. Habib A. Ismail Khairani General Manager Corporate Finance
Mr. Abdul Rahim General Manager Finance
Mr. Mohammad Tarique General Manager Trade Marketing
Mr. Shaikh Irfan Aziz Exec. Manager Human Resource
Mr. Abdul Razzaq Kodvavi Exec. Manager Inventory & Logistics
Mr. S.M.H. Wasti Exec. Manager Procurement
Mr. Nasir Hameed Exec. Manager Engineering & Dev.
Mr. M. Azhar Ali Manager Production & Process Dev.
OUR VISION
Vision Statement
· To be an INNOVATIVE, MARKETING and RESEARCH oriented company
· To be a leader and take advantage of our leadership position in all product categories
· To develop products with market potential through the means of indigenous
  technology and Research & Development
· To market our products globally
· To target new, emerging segments of the food market
· To become a global brand
Company Mission
· To deliver consistent quality to our customers using pure ingredients, authentic recipes and the
  best available technology
· Dedicated to continuous improvement through active alliances with international companies by
  expanding technological and product horizons
· To maintain close and direct contact with our customers through consumer
  insights and dedicated service
· To provide external and internal customer service by excelling in functional
  management
· To promote professionalism at all levels through education, training and development of human
  resources
· To deliver a fair return to our valued investors and shareholders, annually, in
  line with industry norms and economic conditions
SIX YEARS AT A GLANCE
1997 1998 1999 2000 2001 2002
PROFIT AND LOSS STATEMENT
Sales 395,094 503,645 644,352 765,675 915,136 994,637
Cost of Sales 315,280 390,437 513,323 578,472 675,226 742,469
Gross Profit 79,814 113,208 131,029 187,203 239,910 252,168
Administration & Selling Expenses 61,992 89,430 103,998 148,338 189,975 212,021
Financial Charges 8,193 8,042 12,776 12,614 14,149 15,949
Other Charges 807 947 939 1,667 2,257 1,470
Other Income 1,672 815 1,277 994 2,157 2,200
Profit before Tax 10,494 15,604 14,593 25,578 35,686 24,928
Taxation 2,030 6,100 3,150 7,075 8,459 3,514
Profit after taxation 8,464 9,504 11,443 18,503 27,227 21,414
BALANCE SHEET
Share Capital 32,854 36,961 42,505 42,505 42,505 42,505
Reserves 33,411 38,808 38,757 48,121 62,597 73,384
Shareholders' Equity 66,265 75,769 81,262 90,626 105,102 115,889
Long Term Obligations 3,055 5,995 7,583 14,209 13,811 8,697
Current Liabilities & Provisions 101,401 122,087 167,134 199,714 201,240 234,754
TOTAL 170,721 203,851 255,979 304,549 320,153 359,340
Fixed Assets- Tangible 64,911 75,128 78,299 84,938 109,210 138,996
Long Term Security Deposits 3,624 1,825 1,266 3,511 1,592 2,113
Current Assets 102,186 126,898 176,414 216,100 209,351 218,231
---------- ---------- ---------- ---------- ---------- ----------
TOTAL 170,721 203,851 255,979 304,549 320,153 359,340
========== ========== ========== ========== ========== ==========
FINANCIAL RATIOS
1997 1998 1999 2000 2001 2002
PERFORMANCE MEASURES
Return on Shareholders' Equity 12.77% 12.54% 14.08% 20.42% 25.91% 18.48%
Operating Return 6.15% 7.65% 5.70% 8.40% 11.15% 6.94%
PROFITABILITY MEASURES
Gross Profit Margin 20.20% 22.48% 20.34% 24.45% 26.22% 25.35%
Profit Margin 2.14% 1.89% 1.78% 2.42% 2.98% 2.15%
Earning per share (Rs.) 2.58 2.57 2.69 4.35 6.41 5.04
TESTS OF INVESTMENT UTILISATION
Asset turnover (Times) 2.37 2.69 2.80 2.73 2.93 2.93
Receivables (Days) 15.34 13.51 10.69 10.34 11.31 14.34
Days' Inventory 87.82 78.55 83.55 100.10 88.98 76.74
Receivable turnover 23.79 27.02 34.13 35.30 32.26 25.45
Inventory Turnover (Times) 4.16 4.65 4.38 3.65 4.10 4.76
TESTS OF FINANCIAL CONDITION
Current Ratio 1.01 1.04 1.06 1.08 1.04 0.93
Acid-test Ratio 0.28 0.26 0.22 0.19 0.29 0.25
Debt/Equity Ratio 4.61% 7.91% 933% 15.68% 13.14% 7.50%
Time Interest Earned 2.28 2.94 2.14 3.03 3.52 2.56
Book value per share 20.17 20.50 19.12 21.32 24.73 27.26
Return on assets 5.08% 5.07% 4.98% 6.60% 8.72% 6.30%
NOTICE OF MEETING
Notice is hereby given that the 31st annual general meeting of National Foods Limited will be held at the
registered office situated at 12/CL-6, Claremont Road, Civil Lines Karachi, on Wednesday the 30th
October 2002, at 10:00 a.m., to transact the following business:
Ordinary Business:
1. To confirm the minutes of the 30th annual general meeting held on 10th November 2001.
2. To receive, consider and approve the audited accounts for the year ended 30th June 2002.
3. To approve payment of cash dividend @ 25% (Rs. 2.50 per share of Rs. 10 each) as recommended by
the directors.
4. To appoint auditors for the year 2002-2003 and to fix their remuneration. The retiring auditors Messrs.
Riaz Ahmad, Saqib, Gohar & Company, Chartered Accountants being eligible, have offered themselves
for re-appointment as auditors.
5. To transact any other business with the permission of the Chairman.
By order of the Chairman (HABIB A. ISMAIL KHAIRANI)
Karachi: October 07, 2002. Company Secretary
NOTES:
1. The share transfer books of the Company will remain closed from October 21,2002 to October
30, 2002 (Both days inclusive).
2. All members are entitled to attend and vote at the meeting
3. A member entitled to attend and vote at the meeting may appoint a proxy to attend, speak and
vote for him/her. A proxy must be a member of the Company.
4. In order to be valid, an instrument of proxy and the power of attorney or other authority under
which it is signed, or a notarially certified copy of such power of authority, must be deposited at
the registered office of the Company not less than 48 hours before the time of the meeting.
5. Shareholders are requested to notify immediately any change in their registered address.
REPORT OF DIRECTORS TO THE SHAREHOLDERS
On behalf of the executive Board of Directors of National Foods Limited, it gives me great pleasure to
put before you the audited accounts and financial results of the company for the year ending 30th June
2002.
Financial Performance
The Board of Directors of National Foods Limited is pleased to announce an appropriation of profits of
Rs. 10,626,345/- to be paid in the form of Cash Dividend.
Year 2001-02 2000-01
Operating profit 40,147,353 49,935,535
Add: Other income 2,200,039 2,156,953
---------- ----------
42,347,392 52,092,488
Less: Financial and other charges ---------- (17,419,581) (16,405,820)
---------- ----------
Profit before taxation 24,927,811 35,686,668
Less: Taxation (3,514,124) (8,458,820)
---------- ----------
Profit after taxation 21,413,687 27,227,848
Add: Un-appropriated profit brought forward (56,495,027) (42,018,793)
---------- ----------
Profit available for appropriation 77,908,714 69,246,641
APPROPRIATIONS:
Proposed final dividend @ 25 % (2001: 30%) 10,626,345 12,751,614
---------- ----------
Un-appropriated profit carried forward 67,282,369 56,495,027
========== ==========
Management Summary
Following important factors have made a significant impact on the financial results of the company. These
factors were also highlighted in the half yearly and the 3rd quarter report to the shareholders.
1. Lower sales growth due to slump in the 3rd quarter affecting the export sales.
2. Revaluation of the Rupee against US Dollar thus reducing the monetary sales growth of
exports.
3. Abolishment of Gratuity and merging of the outstanding amount to the
Provident Fund. This has led to a reduction of pre-tax profit from a figure of Rs. 35.687 million
to Rs. 24.928 million for this year.
All these factors have been explained in detail below. Despite the tough economic and operational
conditions, the Board of Directors has announced an appropriation of Rs.10,626,345 in the form of a
Cash Dividend of 25%.
These appropriations are made in line with the confidence the directors have in the company and also
expect a favorable outcome from the key investments made and deployed this year for future years to
come.
Operational Analysis
The company has finished with the following key Business Performance Indices.
Sales Analysis
2001-02 2000-01 Variance
Gross Sales Corporate 1,334,161,610 1,211,313,519 10.14%
Gross Local Sales 1,187,500,635 1,059,358,411 12.10%
Gross Export Sales 146,660,975 151,955,108 3.48%
Profitability
2001-02 2000-01 Variance
Profit After Tax 21,413,687 27,227,848 -21.35 %
Jul-Jun 02 Jul-Mar 02 Jul-Dec 01
Profit After Tax 21,413,687 18,988,389 15,039,043
The bottom line has registered a negative growth as compared to last year. In order to give proper
perspective to the results the following factors have to be taken into consideration.
Economic Outlook
As reported in the quarterly results of Mar 2002, the slump in sales came in the 3rd quarter, post September
11th, and the impact of socio-political and economic changes were felt at most where the export sales
declined to a cumulative sales growth of -18.9% for 9 months. It was further reported that the last quarter
saw a revival and the orders in hand bridged the gap to a closing cumulative sales figure of -3.5 %. This
negative performance also remained in pressure due to the devaluation of Dollar against the Rupee. The
average revaluation of the Rupee incidentally was to the tune of 3.5 % as the growth in Tonnage for the
exports came to a growth of 0.02 % exactly.
On the other hand the local sales met with their budgeted sales objective and finished with a sales growth
figure of 12.1%.
Profitability and Performance Measures
2001-02 2000-01 1999-00
Gross Profit Margin 25.35 % 26.22 % 24.45 %
Profit Margin 2.15 % 2.98 % 2.42 %
Earning per Share 5.04 6.41 4.35
Return on Shareholder's Equity 18.48 % 25~91% 20.42 %
Operating Return 6.94 % 11.15 % 8.40 %
The Gross Profit remained under pressure due to substantially higher prices of Raw and Packaging
Materials, also due to reduced sales growth, the fixed costs remained on the higher side resulting in
lower Profit Margins.
Investments
The following key investments were made during the year:
1. Construction of Warehouses at Bin Qasim Industrial Unit
2. Procurement and Deployment of new Hardware and ERP software package
3. Placement of Order for New Plant and Equipment for expansion and Modernization
For Items 1 and 2, they appear in the capitalization work in process of the Balance Sheet and have been
accounted for by company's own funds. Item 3 has been negotiated on a long term loan finalized through
a financial institution and will be capitalized after delivery of equipment in the next financial year.
The investments in these three key categories open up new possibilities for the company in line with
future growth objectives.
The company in its first phase of expansion has built 40,000 square feet of central warehousing at Bin
Qasim from the 10 acres of land procured. This will consolidate costs in terms of logistical operations
and has paved way for future expansion and development for export oriented projects.
The company is in its final stages of deployment of the new ERP software. This software will deliver
efficiencies in operations and cash flow management by optimizing resources. It has also now created
the possibility for the company to physically link up different manufacturing units and regional offices
throughout the country so that efficient and quick decision making can take place.
The procurement of the new plant is in line with the phase 1 of expansion at Bin Qasim. This unit will
be deployed at the existing manufacturing units and would hopefully be in production by early January
2003. This new wet based processing plant opens up the possibilities of tapping into innovative value
added food segments in the export market.
The company hopes to gain substantially from these investments to meet its growth objectives for the
future.
Based on these investments the Financial Condition and Investment Utilization ratios are presented as
follows:
2001-02 2000-01 1999-00
Current Ratio 0.93 1.04 1.08
Acid Test Ratio 0.25 0.29 0.19
Debt/Equity Ratio 7.50 % 13.14 % 15.68 %
Asset Turnover 2.93 2.93 2.73
Receivables (Days) 14.34 11.31 10.34
Day's Inventory 76.74 88.98 100.10
Human Resources
In order to facilitate the benefit of employees and to counter the actuaries evaluation of Gratuity Expense,
the Board of Directors has decided to abolish the Gratuity and merge the outstanding balances with the
Provident Fund of the employees. By making this decision the company has conscientiously taken the
extra burden of Rs. 8.471 million charged as an expense to its current years profit figure. This is an
important decision which would very positively affect the future results of the company in terms of
increased profitability over a subsequent period of years without harming the welfare of the employees.
The reflectance of this move has subsequently reduced the profitability of the company from a pre-tax
figure of Rs. 33.399 million to Rs. 24.928 million for this year.
Due to this move the Current Ratio has also significantly deteriorated without affecting the cash flow of
the company. The other ratios displayed above in relation to the Acid Test ratio provide confidence in the
going concern and the financial liquidity of the company.
In addition to the welfare of the employees, the Chairman of National Foods is actively pursuing the Adult
Literacy Program within the company and by now has successfully achieved a success rate of 96% Adult
Literacy levels. This is part of our commitment to the resources employed within and also socially to the
country to impart knowledge and improve the basic literacy levels thus improving the qualitative value
of work and basic needs in life.
The company has also successfully restructured its sales and marketing operations. The top management
under the guidance of the Chairman has been actively involved in successfully consolidating the huge
product range of 134 products. These products have been re-categorized and further divisionalized for
better and focused distribution.
The sales team has been given the tool of a newly designed product manual and training along the lines
of product knowledge through these manuals has already started. This would improve the selling skills
of the sales team considerably and service that is more efficient would be provided to the distributors
and the retailers.
The company has also formally inducted a separate organization Of service merchandisers which would
further complement the selling efforts of the sales team.
Government Policy
The company has been facing problems in its sales due to the following policies of the government:
The food laws that exist are old and outdated and not in line with the international standards practiced
and followed by the company to meet the quality requirements of the advanced food markets in Europe,
America and the Far East. The existing food laws-do not recognize or adapt to the modern food processing
techniques and laws. The company is now actively involved in recommending the updated and modern
food laws to further the progress of this sector in line with International standards.
Sales of Plain spices are continuously on the decline. This is due to the imposition of a government SRO
that clearly discriminates between branded and unbranded goods. The unbranded goods are exempt
from sales tax. This gives rise to a difference in price of more than 15% from the branded goods. Further,
this policy is promoting the unorganized sector which is unregulated and deprives the economy of the
due taxes and creates a health hazard by producing substandard goods. The company is actively taking
up this matter with the government and hopes to resolve this anomaly in its favour.
Management and Outlook
This has been a very tough year, with a lot of unpredictable swings in the global economy. Despite all these
hindrances, the company has returned a solid performance and also made investments for the future
sustenance and growth of the company. The company plans to target innovative food categories which
are now possible based on the investments made.
Our commitment to move forward with a modern, progressive and professional management has been
realized by the dynamic performance of the company. The operational expenses were kept in control
by the management thus enabling National Foods to once again value its shareholders confidence by
paying out a cash dividend of Rs. 10,626,345.
The management is to be congratulated for their hard work and effort to keep the vision alive and to
impart results as per the mission and objectives of the company.
Auditors' Observation
As pointed out by the auditors in their report and as described in note 12.1 of the accounts, an inadvertent